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# Extravagant Chunky Platform Sneakers
The PUMA x Buffalo London Features Stylish, 90s Footwear

By Kalin Ned | Published 2018-12-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chunky-platform-sneakers
References: [highsnobiety](https://www.highsnobiety.com/p/buffalo-london-puma-suede-classic-release-date-price/#slide-10) & [us.puma](https://us.puma.com/en/us/home)

The latest must-have chunky platform sneakers are a collaboration between [PUMA](https://www.trendhunter.com/trends/balenciaga-x-puma) and Buffalo London. Retailing at about $180 USD, the footwear will definitely turn heads. Available in two colorways, one upper boasts a contemporary off-white nuance that will surely capture attention, while the other is simply black. Aside from comfort levels and the obviously 90s-inspired aesthetic, the key feature of PUMA and Buffalo London's collaboration is namely the [dramatically oversized platform](https://www.trendhunter.com/trends/noir-kei).

The co-branded shoes can definitely serve as a fashion-forward piece that will embellish any outfit — from being a hit for
ultra-minimalist aesthetics to offering a noticeable compliment to more extravagant styles.

The PUMA x Buffalo London chunky platform sneakers will drop on December 7th at select retailers.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 92% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Chunky Platform Sneakers:** Disruptive Innovation Opportunity: Explore new materials and technologies to create even more exaggerated platform soles.
- **Collaborative Footwear:** Disruptive Innovation Opportunity: Partner with different fashion brands to create unique and eye-catching sneaker designs.
- **90s-inspired Aesthetic:** Disruptive Innovation Opportunity: Incorporate nostalgic elements from the 90s into other fashion accessories and apparel.

### Industries Being Reshaped

- **Footwear:** Disruptive Innovation Opportunity: Develop sustainable materials and manufacturing processes for eco-friendly sneakers.
- **Fashion Retail:** Disruptive Innovation Opportunity: Implement augmented reality technology to enable virtual try-on experiences for online shoe shopping.
- **Collaboration Marketing:** Disruptive Innovation Opportunity: Facilitate cross-industry collaborations to create unique and limited-edition product lines.

## Related on Trend Hunter

- [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md)
- [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md)
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- [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md)
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- [Ultra-Plush Cushioned Sneakers](https://www.trendhunter.com/trends/chunky-samba.md)
- [Collaborative Fashion Puffy Boots](https://www.trendhunter.com/trends/the-boost-sneaker.md)
- [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md)
