# Mustache Soup Campaigns Campbell Created 'Chunky Movember' to Raise Awareness for Men's Health By Erin Fox | Published 2014-11-04 | Updated 2014-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chunky-movember References: [mattbarnesphoto.tumblr](http://mattbarnesphoto.tumblr.com/post/101753392861/movembersoup) & [chunkymovember](http://chunkymovember.com/en/default.aspx) The makers of [Campbell Soup](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon) are creating a charity called 'Chunky Movember' to raise awareness for [men's health issues](https://www.trendhunter.com/trends/indigenous-men). The ad campaign for the charity portrays three men, all suited with mustaches, eating the brand's Chunky labelled soups. Each man, in true Canadian gear, scorns for the photographer right as they are about the munch down on their first bite of soup. From lumberjack apparel to [hockey uniforms](https://www.trendhunter.com/trends/beard-in-a-box), the subjects in the advertisement encourage people to enter into Campbell's new 'pub soup' contest. For every entry, Campbell will donate $1. Each entry is simple, all one has to do is go to ChunkyMovember.com and create a new innovative soup through a series of steps. One can win up to $5,000 for their chosen soup idea; making the campaign a real win/ win situation. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Charity Advertising:** Disruptive innovation opportunity: Explore new ways to raise awareness for social causes through creative ad campaigns. - **Branded Charity Initiatives:** Disruptive innovation opportunity: Develop collaborative initiatives between brands and charities to boost awareness and social impact. - **Online Contest Platforms:** Disruptive innovation opportunity: Create user-friendly online platforms for hosting contests that engage consumers and support charitable causes. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Introduce unique product promotions and collaborations to drive consumer engagement in the food and beverage industry. - **Advertising and Marketing:** Disruptive innovation opportunity: Exploit the power of storytelling and creative campaigns to drive social causes and brand awareness in the advertising and marketing industry. - **Technology and Software:** Disruptive innovation opportunity: Develop user-friendly contest platforms and digital tools to streamline contest participation and facilitate charitable initiatives in the technology and software industry. ## Related on Trend Hunter - [Iconic Soup Football Sponsorships](https://www.trendhunter.com/trends/chunky-fuelup-tournament.md) - [Scannable Snack Charity Campaigns](https://www.trendhunter.com/trends/pringles-movember-campaign.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Chunky Burger-Flavored Soups](https://www.trendhunter.com/trends/campbell-chunky-burger-soup.md) - [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md) - [Soup Giveaway Campaigns](https://www.trendhunter.com/trends/heinz-3.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Collaborative Soup Branded Outerwear](https://www.trendhunter.com/trends/campbells-x-parks-project-winter-warmth.md) - [Heartfelt Men's Health Campaigns](https://www.trendhunter.com/trends/movember-2.md)