# Spontaneous Food Competitions Chungjungone's Stunt Turns Mall-Goers into Master Chefs By Laura McQuarrie | Published 2014-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chungjungone References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/unsuspecting-shoppers-experience-wild-taste-test/) & [chungjungone](http://www.chungjungone.com/) Although the 'Tasting' campaign for Chungjungone is in Korean, for the stunt that was filmed, it's easy enough to see what's going on. A small table is set up in a mall, where people are invited to come up and try the [beverages and dressings](https://www.trendhunter.com/trends/lee-kum-kee1). While consumers are distracted, photos of them are taken and manipulated to make them seem like contestants of a [cooking show](https://www.trendhunter.com/trends/show-me-your-chef). In a matter of moments, a huge curtain drops, there's an audience and a [panel of judges](https://www.trendhunter.com/trends/feel-good-foodie-challenge) that's ready to try the foods that have been seasoned by the consumer just moments ago. Of course, all of the judges are in approval, but it is a lot for these unsuspecting mall-goers to take in, since everything came together so quickly and seemingly out of nowhere. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Spontaneous Food Competitions:** Opportunity for brands to create engaging and interactive experiences by organizing spontaneous food competitions in public spaces. ### Industries Being Reshaped - **Food and Beverage:** Brands in the food and beverage industry can leverage spontaneous food competitions to generate buzz and increase brand awareness. - **Advertising and Marketing:** Advertising agencies can incorporate the concept of spontaneous food competitions in their campaigns to create memorable and shareable experiences for their clients. - **Event Planning:** Event planners can explore the idea of incorporating spontaneous food competitions as a unique and entertaining element in their events. ## Related on Trend Hunter - [Adventurous Restaurant Promotions](https://www.trendhunter.com/trends/wings-to-korea.md) - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Imaginative Condiment Campaigns](https://www.trendhunter.com/trends/you-can-already-taste-it.md) - [Experiential Kimchi Pop-Ups](https://www.trendhunter.com/trends/jongga-flavourverse.md) - [First-Taste Burger Boxes](https://www.trendhunter.com/trends/mcspicy-x-franks-redhot.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Flavor-Fueled Wrestling Events](https://www.trendhunter.com/trends/flavourmania.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md)