# Iconic Street Culture Figurines Kaws Celebrates the 20th Anniversary of His Iconic CHUM Figurine By Niko Pajkovic | Published 2022-08-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/chum References: [modern-notoriety](https://www.modern-notoriety.com/kaws-chum-20th-anniversary/?utm_source=feedly&utm_medium=rss&utm_campaign=kaws-chum-20th-anniversary) & [kawsone](https://kawsone.com/password) Artist and designer [KAWS](https://www.trendhunter.com/trends/allrightsreserved) has announced the launch of the KAWS ‘CHUM 20th Anniversary' collection, which serves to rerelease his signature 'CHUM' figurine in five new color variations: Black, White, Pink, Yellow, and Orange. The CHUM figurine was first launched in 2002 by KAWS and went on to become an [iconic streetwear-affiliated decor piece](https://www.trendhunter.com/trends/neighborhood-x-chito) that was profoundly tied to New York culture. “I can remember clearly packing and shipping the first CHUM release from my apartment in Brooklyn twenty years ago,” said KAWS in a recent post in which the artist announced the new collection. No doubt, the new CHUM 20th Anniversary will likely sell out, so those interested in acquiring a [limited-edition CHUM figurine](https://www.trendhunter.com/trends/kimmon-collectibles) will have to act fast. Image Credit: KAWS ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Street Culture Collectibles:** The trend of street culture collectibles is on the rise, creating opportunities for artists and designers to create unique and memorable pieces that celebrate the culture. - **Rereleasing Iconic Products:** Bringing back iconic products after a certain amount of time can create a new wave of hype and provide a new market segment for brands. - **Limited Edition Releases:** Creating limited edition releases can create a sense of exclusivity and urgency for collectors and fans, leading to increased demand and sales. ### Industries Being Reshaped - **Art and Design:** The art and design industry can leverage the trend of street culture collectibles and limited edition releases to create revenue and engage with fans. - **Streetwear and Fashion:** The streetwear and fashion industry can collaborate with artists like KAWS to create iconic pieces that celebrate the culture and create hype. - **Collectibles and Toy Industry:** The collectibles and toy industry can take advantage of the rereleasing of iconic products by partnering with artists and designers to produce limited edition runs. ## Related on Trend Hunter - [Pink Tonal Plush Figurines](https://www.trendhunter.com/trends/allrightsreserved.md) - [Installation-Inspired Vinyl Figures](https://www.trendhunter.com/trends/kaws-1.md) - [Limited-Edition Vinyl Figures](https://www.trendhunter.com/trends/limitededition-vinyl-figures.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Collectible Character Sets](https://www.trendhunter.com/trends/arr-x-kaws-sesame-street.md) - [Collectible Streetwear Figurines](https://www.trendhunter.com/trends/baby-milo-2.md) - [Shiny Chrome Ape Statues](https://www.trendhunter.com/trends/baby-milo-1.md) - [Art-Driven Knitwear](https://www.trendhunter.com/trends/kaws-x-uniqlo-winter-2025.md) - [Commemorative Candy Brand Capsules](https://www.trendhunter.com/trends/hichew-celebrates-50-years.md)