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# Surgically Implanted Dieting Tools
The Chugay Tongue Patch Makes it Impossible for Users to Eat

By  | Published 2013-06-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/chugay
References: [gizmodiva](http://gizmodiva.com/other_stuff/chugay-tongue-patch-helps-knock-pounds.php) & [drchugay](http://drchugay.com/)

The Chugay Tongue Patch created by California-based Dr. Chugay is a surgically implanted patch that rests on the top of the user's tongue and makes it both painful and difficult to chew solid foods. This forces the user to turn to a liquid diet, consequentially causing [extreme weight loss](https://www.trendhunter.com/trends/hims-weight-loss). In fact, the Chugay Tongue Patch boasts a loss of up to 30 pounds in just a month. Some doctors using the Chugay Tongue Patch force users to wear it for a minimum of six weeks, so 30 pounds could very easily turn into 50 with just a little extra time.

The surgical procedure used to implant the [tongue patch](https://www.trendhunter.com/trends/glp-booster-patch) is relatively harmless. Patients often report speech problems and tongue swelling for a few days after the implantation, but no long-term side effects have ever been reported.

Adjusting to a liquid diet might seem extremely difficult, but by forcing patients to forgo solid foods using an intense form of operant, conditioning the Chugay Tongue Patch makes a liquid diet seem heavenly.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 16% | Activity: 61% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science)

## Key Themes

### Why This Trend Is Growing

- **Surgically-implanted Weight Loss Solutions:** The Chugay Tongue Patch is part of a growing trend of surgically implanted tools and devices that aid in weight loss by restricting food consumption.
- **Extreme Weight Loss Programs:** The Chugay Tongue Patch showcases the demand for unconventional weight loss methods that promise fast and significant results.
- **Disruptive Innovations in Dieting:** The Chugay Tongue Patch highlights the potential for disruptive innovations in the dieting industry, where unconventional measures are explored to address weight loss challenges.

### Industries Being Reshaped

- **Medical Devices:** The development of surgically implanted weight loss tools like the Chugay Tongue Patch creates opportunities for innovation within the medical devices industry.
- **Weight Loss Programs:** The Chugay Tongue Patch opens doors for disruptive solutions in the weight loss program industry, challenging traditional approaches and promoting alternative methods.
- **Cosmetic Surgery:** The Chugay Tongue Patch exemplifies the potential for disruptive innovations within the cosmetic surgery industry, as consumers seek non-traditional procedures for achieving their desired body image.

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