# Viral NBA Star Songs T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary By Katherinev123 | Published 2010-12-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/chucks-remix-ad References: [liquida](http://www.liquida.com/video/744d0889/charles-barkley-s-new-t-mobile-nba-commercial-chuck-s-remix-60-sec/) & [liquida](http://www.liquida.com/page/14927889/) Have you ever wondered what Charles Barkley's NBA commentary would sound like if remixed into a song? This is exactly what happens in the [T-Mobile](https://www.trendhunter.com/trends/nada-yada-yada) 'Chuck's Remix' ad, part of a series of commercials launched by T-Mobile to promote its 4G devices and 4G speeds. Charles Barkley and Dwayne Wade appear in the ad, in which Barkley's commentary gets a makeover by hip hop producers Cool & Dre, who give the commentary a fun, dance-worthy beat. The remixed commentary then receives viral status, being picked up and shared online to reach almost 2 million views, at which time Wade sees people dancing to it at a party he attends. Directed by Spike Lee, the T-Mobile 'Chuck's Remix' ad will officially be released on Christmas Day on [ESPN](https://www.trendhunter.com/trends/dunk-the-halls) and [ABC](https://www.trendhunter.com/trends/beverage-campaign). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Sports Commentary Remixes:** There's an opportunity to remix existing sports commentary into fun and catchy beats, creating engaging content for sports fans on social media. - **Viral Advertising Campaigns:** There's an opportunity for companies to create entertaining and shareable advertisements that leverage popular culture to reach a wider audience. - **Social Media Influencer Marketing:** There's an opportunity for companies to leverage the influence of social media influencers to promote their products and services to a broader audience through viral campaigns. ### Who This Affects Most - **Advertising:** The advertising industry has an opportunity to create disruptive marketing campaigns that leverage popular culture and social media to reach a wider audience. - **Music Production:** The music production industry has an opportunity to leverage existing sports commentary to create fun and catchy remixes that engage sports fans online. - **Sports Marketing:** The sports marketing industry has an opportunity to create viral campaigns that leverage popular culture to increase engagement among sports fans and promote their products and services. ## Related on Trend Hunter - [Basketball Player-Inspired Sandwiches](https://www.trendhunter.com/trends/frontcourt-feast-by-charles-barkley.md) - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Hot Dog-Flavored Chips](https://www.trendhunter.com/trends/hot-dogflavored-potato-chips.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Athlete-Starring Film Ads](https://www.trendhunter.com/trends/jurassic-park-themed-1.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Asian QSR Ads](https://www.trendhunter.com/trends/sizzling-shrimp.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Dynamic Basketball-Informed Marketing Campaigns](https://www.trendhunter.com/trends/ncaa-athletes.md)