# Oat Milk Creme Eggs Mummy Meagz's Chuckie Egg Has a Gooey Fondant Center By Laura McQuarrie | Published 2022-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chuckie-egg References: [greenqueen.hk](https://www.greenqueen.com.hk/the-week-in-plant-based-april-6-2022/) & [mummymeegz](https://mummymeegz.com/products/chuckie-egg)  The Chuckie Egg by [Mummy Meagz](https://www.trendhunter.com/trends/mummy-meegz) is a plant-based creme egg that sets itself apart from traditional Easter treats with oat milk chocolate and a gooey fondant center. The creamy Easter treat is vegan, slavery-free and sustainably sourced, and chocolate lovers will appreciate that the products come in shareable packs of five. Additionally, the new and improved eggs can be found in 100% [recyclable packs](https://www.trendhunter.com/trends/happi-1). The Chuckie Egg boasts a minimum of 43% cocoa solids and it makes the most of ingredients like cocoa butter, dried gluten-free oat powder, dried rice powder and vanilla extract. This vegan Easter egg acknowledges not only the demand for more [plant-based products](https://www.trendhunter.com/trends/the-bridge-1) in daily life but also for celebrating life's special moments. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Easter Treats:** There is a growing demand for plant-based products in daily life and celebrating special moments, creating innovative disruptions for the food industry. - **Sustainability and Recycling in Packaging:** Products like the Chuckie Egg presented in 100% recyclable packs not only satisfy conscious consumers but also create opportunities in the packaging industry to keep up with changing demands. - **Vegan Confectionery:** As more people adopt plant-based lifestyles, there is a market opportunity for innovative confectioneries that cater to this growing consumer trend. ### Industries Being Reshaped - **Food and Beverage:** The industry can explore incorporating plant-based ingredients and sustainable packaging to create innovative products that cater to a conscious consumer base. - **Packaging:** As sustainability becomes a growing concern, packaging companies can innovate by developing and offering 100% recyclable packaging options. - **Retail:** Retailers can capitalize on growing consumer demands for plant-based and sustainable products, stocking their shelves with more innovative options like the Chuckie Egg. ## Related on Trend Hunter - [Familiar Vegan-Friendly Chocolates](https://www.trendhunter.com/trends/mummy-meegz.md) - [Plant-Based Easter Chocolates](https://www.trendhunter.com/trends/moo-free-easter-eggs.md) - [Dairy-Free Viral Chocolate Eggs](https://www.trendhunter.com/trends/happi-pistachio-crunch-easter-egg.md) - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Artisan Flavor Easter Chocolates](https://www.trendhunter.com/trends/happi-easter-eggs.md) - [Vegan-Friendly Chocolate Eggs](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg.md) - [Spiced Cherry Easter Chocolates](https://www.trendhunter.com/trends/aleppo-chilli-cherry-easter-egg.md) - [Vegan-Friendly Easter Chocolate Products](https://www.trendhunter.com/trends/happi-easter-products.md)