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# Bearded Celeb Journalists
High-Ranking Members of the News World Get a Hairy Makeover

By Courtney Scharf | Published 2012-05-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/chuck-todd
References: [buzzfeed](http://www.buzzfeed.com/dorsey/chuck-todds-goatee-on-everybody) & [msnbc.msn](http://www.msnbc.msn.com/id/17814579/ns/nbcnightlynews-about_us/t/chuck-todd/)

Chuck Todd of 'Meet The Press' fame is perhaps best recognized for his distinctive goatee. Tagging along on the raging [superimposed facial hair trend](https://www.trendhunter.com/trends/hair-ballad), the folks at [BuzzFeed](https://www.trendhunter.com/trends/bf-island) have popularized meme-worthy photos of journalists wearing his beard.

Effectively demonstrating the celebrity of newscasters, the photo set is definitely hilarious. Naturally, the funniest and most striking photos are those of women, but only a few people would turn down a good Anderson Cooper photo. Other victims include esteemed journalists including, Rachel Maddow, Brian Williams and Ed Shultz.

It's often the [simplest memes that go viral](https://www.trendhunter.com/trends/crazyface), and this hairy creation is sure to be a shining testament to that rule. If Chuck Todd wasn't popular already, this set of viral-ready photos are sure to solidify his status.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 43% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Facial Hair Frenzy:** Journalists' trendy beards are garnering attention and becoming a viral sensation, creating opportunities for grooming and beauty brands to create specific products for this new craze.
- **Celebrity Journalists:** The viral success of bearded newscasters shows that audiences are looking beyond mere news and are seeking out journalists with distinct personalities, creating opportunities for journalists to build their personal brand outside their employers.
- **Meme-worthy Journalism:** The intersection of humor and news, as seen in the bearded journalist meme, highlights the potential for news outlets and journalists to embrace social media platforms and incorporate humor as part of their brand image.

### Who This Affects Most

- **Grooming and Beauty:** Men's grooming and beauty products have the opportunity to launch a new line of products that cater to the current beard and mustache trend.
- **Media and Entertainment:** Journalists can go beyond their current roles and become celebrities in their own right through personal branding.
- **Social Media Marketing:** Social media platforms should be embraced by news outlets as a more effective way of reaching out to younger audiences while also incorporating humor as part of their content strategy.

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