# Self-Spoofing Fashion Chuck Norris Makes Fun of Himself On His Own Shirts By Bianca | Published 2009-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chuck-norris-shirts References: [chucknorrisfacts](http://chucknorrisfacts.com/) Everyone knows the old Chuck Norris jokes, but did you know he also tells those cocky jokes himself? He’s even got his own t-shirt store where he lets fans choose their favourite Chuck Norris “fact” then transform it into a t-shirt in a color of their choice. Some of the text available on the site: ”*There is no ‘ctrl’ button on Chuck Norris’s computer. Chuck Norris is always in control.*” *“[Apple](https://www.trendhunter.com/trends/shoe-1) pays Chuck Norris 99 cents every time he listens to a song.”* *“Chuck Norris is suing Myspace for taking the name of what he calls everything around you.”* Today happens to be Chuck Norris’ birthday, so if you wanted to do something for him, buy a shirt to support him… or just peruse the options for a good chuckle for yourself. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 72% | Activity: 14% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Self-spoofing Fashion:** The trend of creating personalized items that make fun of oneself or pop culture icons presents an opportunity to disrupt the fashion industry with humorous and unique designs. - **Chuck Norris Merchandise:** The popularity of Chuck Norris memes and jokes has created a trend for merchandise that taps into this nostalgia market, providing a disruptive opportunity for the entertainment industry to license and create similar products. - **Humor as Marketing Strategy:** The success of Chuck Norris merchandise and other self-mocking products shows that humor can be a powerful marketing tool and presents an opportunity for businesses in various industries to use this strategy to appeal to consumers. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate self-spoofing designs and personalized merchandise to appeal to younger generations and disrupt the industry with unique and humorous products. - **Entertainment:** The entertainment industry can capitalize on the nostalgia of popular memes and jokes to create Chuck Norris and similar merchandise and licensing opportunities that appeal to current fandoms. - **Marketing and Advertising:** Businesses in this industry can take advantage of humor as a marketing strategy to create ad campaigns, merchandise, and personalized products to connect with their target audience and better disrupt the market. ## Related on Trend Hunter - [Lens-Cleaning Apparel Collections](https://www.trendhunter.com/trends/microfiber-collection.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md) - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Emergency Preparedness Food Brands](https://www.trendhunter.com/trends/roundhouse-provisions.md) - [Cult Film-Inspired Graphic Tees](https://www.trendhunter.com/trends/capsule-tee.md)