# Sour Soft Drinks Chu Lo's Premium Soft Drinks are Fruity, Light, Refreshing & Punchy By Laura McQuarrie | Published 2022-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chu-lo References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/43197/new-sour-soft-drinks-for-summer/) & [chu-lo](https://www.chu-lo.com/story/)  Chu Lo introduces a new range of premium soft drinks that are conveniently canned and full of sour fruity flavors. The soft drinks in Apple Sour, Lemon Sour and Peach Sour share all the familiarity of refreshing summer fruit juices with a punchy twist. This line of drinks is the brainchild of Stephanie Buttery, who spent more than four months in Japan creating the "Japan-inspired, exciting sour fizz soft drink." The demand for tangy, sour, mouth-puckering flavors comes in response to consumers desiring bold and refreshingly different thirst quenchers that deliver intense sensory experiences. These canned beverages speak to gamers and adventurous party-goers alike in uniquely illustrated recyclable aluminum cans. Ready to be consumed on their own or mixed into cocktails, Chu Lo offers a taste of something new. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 51% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sour Soft Drinks:** Consumers increasingly crave bold and refreshingly different flavors in their beverages. - **Premium Canned Beverages:** Convenience and sustainability are driving the trend towards premium canned beverages. - **Japan-inspired Drinks:** Japan-inspired sour fizz soft drink is one of the latest beverage trends. ### Who This Affects Most - **Beverage Industry:** Opportunity for the beverage industry to create bold and unique flavors to meet consumer demands and drive growth. - **Gaming Industry:** Gaming companies can leverage the popularity of Chu Lo's beverages to create unique gaming experiences and partnerships. - **Sustainable Packaging Industry:** Opportunities exist for sustainable packaging companies to create recyclable aluminum cans for premium beverages. ## Related on Trend Hunter - [Izakaya-Inspired Citrus Beverages](https://www.trendhunter.com/trends/mirai-no-lemon-sour.md) - [Boldly Sour Juice Beverages](https://www.trendhunter.com/trends/juice-burst-tropical-sour.md) - [Super-Sour Lollipop Candies](https://www.trendhunter.com/trends/chupa-chups-sour.md) - [Sour Sports Drinks](https://www.trendhunter.com/trends/powerade-sour.md) - [Sour Sports Drink Refreshments](https://www.trendhunter.com/trends/powerade-xtra-sour-drinks.md) - [Soft-Textured Sour Candies](https://www.trendhunter.com/trends/chupa-chups-sour-candy.md) - [Extra-Sour Sports Drinks](https://www.trendhunter.com/trends/powerade-xtra-sour.md) - [Sour Candy-Inspired Beverages](https://www.trendhunter.com/trends/sour-candyinspired-beverage.md) - [Sour Juice Energy Drinks](https://www.trendhunter.com/trends/boost-energy-tropical-fruit-sour-punch.md)