# Danger-Evading Campaigns The Chrysler Safety Ads Promotes Child Protection By Sarah St.Jules | Published 2013-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chrysler-safety-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/chrysler_risks_1) & [chrysler](http://www.chrysler.ca/en/?gclid=CKe8p-nvoLkCFQJqMgod9zYAcA) Protecting your child is an integral part of parenting, and the [Chrysler](https://www.trendhunter.com/trends/fam-cam) safety ads focus on keeping kids safe. The slogan for the campaign is: "Your children take enough risks at home already," accompanied by horrifying images that surely would scare any parent. The pictures show a little hand reaching for items like a hot iron, an electrical outlet and a pan on the stove. These pictures are designed to contrast the potential dangers at home with the safety of [driving a Chrysler](https://www.trendhunter.com/trends/electric-capri). The high safety rating the car company has received is the basis for its claims that you will not need to worry about your [child in the vehicle](https://www.trendhunter.com/trends/child-passenger-safety). These Chrysler safety ads are the perfect depiction of a company knowing it is good at, and using potential dangers in order to demonstrate its level of protection. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Child Safety Awareness:** Opportunities for creating campaigns and products that promote child safety, leveraging fear and awareness. - **Risk-based Marketing:** Incorporating risk and danger elements in advertising to emphasize the safety features and benefits of a product or service. - **Parenting Solutions:** Developing innovative products and services that address the concerns and challenges of parenting, particularly in regards to child safety. ### Industries Being Reshaped - **Automotive:** Exploring ways to integrate and promote safety features in vehicles to appeal to safety-conscious consumers. - **Advertising:** Creating impactful campaigns that tap into consumer fears and concerns, while promoting the advantages of a particular product or service. - **Childcare Products:** Designing and marketing child safety products that provide peace of mind to parents, addressing various potential dangers at home or in a vehicle. ## Related on Trend Hunter - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)