# Papercraft Car Ads Pawel Nolbert & Lukasz Murgrabia's 'Chrysler-Paper City' Shows the 300's Edge By Michael Hines | Published 2010-04-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chrysler-paper-city References: [behance.net](http://www.behance.net/Gallery/Chrysler-Paper-City/480552) & [behance.net](http://www.behance.net/murgrabia) Pawel Nolbert & Lukasz Murgrabia showcase the Chrysler 300's versatility with 'Chrysler-Paper City.' What other car has ever existed in a [digital 3D papercraft world](https://www.trendhunter.com/trends/hot-wheels-and-daniel-arsham)? That's what I thought. The Chrysler 300 is the car of choice for people who want some [luxury](https://www.trendhunter.com/trends/electric-capri), but don't want to sell their house to get it. 'Chrysler-Paper City' proves that it is also the car of choice for [artistic expression](https://www.trendhunter.com/trends/romero-britto). Read below to find out how this project came to life, and click on the links to your left to check out more from these two amazing artists. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **3D Papercraft Art:** Opportunity to explore the use of 3D papercraft in various creative industries such as advertising, marketing, and design. - **Artistic Branding:** Disruptive innovation opportunity for brands to showcase their products in unique and creative ways, combining art and branding. - **Affordable Luxury:** Opportunity to cater to consumers who desire luxury but are looking for more affordable options in the automotive industry. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity for advertising agencies to incorporate 3D papercraft art in their campaigns, creating visually striking and memorable ads. - **Marketing:** Opportunity for marketers to leverage artistic branding techniques, like 'Chrysler-Paper City,' to create unique and engaging brand experiences for consumers. - **Automotive:** Disruptive innovation opportunity for automakers to offer affordable luxury cars, appealing to a larger audience who seeks a balance between luxury and cost-effectiveness. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Bold High-Tech Roadsters](https://www.trendhunter.com/trends/chrysler-halcyon-concept.md) - [Dynamic Car-Themed Structures](https://www.trendhunter.com/trends/veiled-porsche.md) - [Playful Art Character Cars](https://www.trendhunter.com/trends/porsche-labubu-project.md) - [Life-Size LEGO Brick Cars](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Color-Showcasing Model Cars](https://www.trendhunter.com/trends/paint-chip.md) - [Anniversary-Celebrating Auto Exhibits](https://www.trendhunter.com/trends/auto-exhibit.md) - [Sleek American-Made Electric Vehicles](https://www.trendhunter.com/trends/chrysler-airflow-ev-concept.md)