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# Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery

By Rebecca Byers | Published 2015-05-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/chrysanthemum-tea
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/02/the-origin-chrysanthemum-tea.html)

Chrysanthemum tea is an ancient flower-based beverage dating back to the first century in East Asia that is currently experiencing a resurgence in popularity in China. The [Origin Chrysanthemum Tea](https://www.trendhunter.com/trends/origin-health-pot) is a brand based in Shenzen, China, that boasts a vibrant, eye-catching bottle design that has helped establish it as the go-to choice for the historical beverage in the country.

Similar to how Arizona has branded itself stateside, Origin Chrysanthemum Tea features a bright package that exudes freshness and emphasizes the brand's modernization of an ancient recipe. The neon-tinged reinterpretations of the traditional Chinese drawings highlight the brand's role in bringing back a classic drink with a modern twist.

Given the noted calming effect of chrysanthemum tea, the soothing nature of the whimsical images on the brand's packaging is well-suited.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 49% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Resurgence of Ancient Beverages:** The increasing popularity of chrysanthemum tea in China indicates a trend towards rediscovering and embracing traditional drinks.
- **Eye-catching Packaging Designs:** The vibrant, modern reinterpretations of traditional Chinese drawings on Origin Chrysanthemum Tea's bottles showcase a trend of visually striking packaging for beverages.
- **Modernization of Traditional Recipes:** Origin Chrysanthemum Tea's brand positioning as a modernized version of an ancient drink reflects a trend of updating and revitalizing traditional recipes.

### Industries Being Reshaped

- **Beverage Packaging:** The visually striking bottle design of Origin Chrysanthemum Tea presents a disruptive innovation opportunity in the beverage packaging industry.
- **Herbal Tea:** The resurgence of chrysanthemum tea and the modernization of its packaging indicates a potential disruptive innovation opportunity in the herbal tea industry.
- **Cultural Heritage Products:** Origin Chrysanthemum Tea's success in promoting an ancient beverage with a modern twist suggests a disruptive innovation opportunity in the cultural heritage products industry.

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