# Swiss Metaverse Watches Chronoswiss Releases 'Open Gear ReSec Sugar Rush' in Decentraland By Niko Pajkovic | Published 2022-10-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/chronoswiss References: [investing](https://www.investing.com/news/cryptocurrency-news/swiss-watch-firm-chronoswiss-unveils-its-first-metaverse-watch-2907211) & [chronoswiss](https://chronoswiss.com/en/EU) Swiss luxury watch brand Chronoswiss has officially entered the metaverse with the release of its new digital-only timepiece called 'Open Gear ReSec Sugar Rush.' The new watch is available to shop in Decentraland, the world's biggest metaverse platform. The piece features a [brightly colored interior case](https://www.trendhunter.com/trends/defy-chronograph-usm) that blends a variety of hues. In addition, the watch is able to capture the [traditional mechanical elements](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire) of a real-life timepiece while combining them seamlessly with digital aspects that are only available in the metaverse. "We understand the [Metaverse](https://www.trendhunter.com/trends/gshock-store) as the next evolutionary step of the internet, where business and gaming merge into a unique customer experience. We are aware that it is a bet on a yet unclear vision, but it is beyond exciting and every promising vision needs people to believe in it," said Oliver Ebstein, owner, and CEO of Chronoswiss. Image Credit: Chronoswiss ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 92% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Metaverse Luxury Products:** The metaverse presents an opportunity for luxury brands to expand their product line into digital-only items. - **Mixed Reality Fashion:** Combining traditional elements of fashion with digital elements creates opportunities for new product designs and business models. - **Virtual Commerce Experience:** As the metaverse continues to grow, brands that invest in providing a unique and quality virtual shopping experience can gain a competitive advantage. ### Where This Applies - **Luxury Goods:** Luxury brands can benefit from creating digital-only products that cater to the metaverse market. - **Fashion:** Apparel companies experimenting with mixed reality designs can create innovative and unique products that appeal to a newer, younger audience. - **Ecommerce:** As virtual shopping becomes more prevalent, ecommerce platforms should adapt to provide a seamless and immersive shopping experience. ## Related on Trend Hunter - [Metaverse-Powered Watch Campaigns](https://www.trendhunter.com/trends/gshock-watch-line.md) - [Web3-Integrated Luxury Timepieces](https://www.trendhunter.com/trends/franck-muller-solana-watch.md) - [Futuristic Watch NFTs](https://www.trendhunter.com/trends/virtual-gshock-nfts.md) - [Melting Crystalline Dial Timepieces](https://www.trendhunter.com/trends/hublot-mp17-meca10.md) - [Luxury Digital Fashion Bags](https://www.trendhunter.com/trends/digital-coach-bag.md) - [Luxury Space-Themed Timepieces](https://www.trendhunter.com/trends/space-themed-timepiece.md) - [Transparent Luxury Watch Designs](https://www.trendhunter.com/trends/pegasus-sapphire.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md) - [Interchangeable Component Timepieces](https://www.trendhunter.com/trends/nivada-grenchen-timepieces.md)