# Poker Chip-Themed Timepieces Zenith and SJX Deliver New Chronomaster Revival 'Poker Chip' By Niko Pajkovic | Published 2021-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chronomaster-revival-poker-chip References: [hiconsumption](https://hiconsumption.com/sjx-x-zenith-chronomaster-revival-poker-chip/) & [watchesbysjx](https://watchesbysjx.com/2021/11/zenith-sjx-chronomaster-revival-poker-chip.html) Luxury Swiss watchmaker [Zenith](https://www.trendhunter.com/trends/chronomaster-original-triple-calendar) has teamed up with the popular online watch magazine SJX Watches to create the Chronomaster Revival 'Poker Chip.' The collaborative timepiece pays homage to the [El Primero](https://www.trendhunter.com/trends/defy-chronograph-usm) G383, a popular model in the '60s and '70s that delivered a blocked black, white, and gold layout that resembled the design of a poker chip. The new chronograph borrows the poker-chip-like layout of the G383 (hence its name) while modernizing a variety of its features. Here, the watch's dial is delivered in a dark grey rendering that sits atop matte black segments with green Super-LumiNova patterns. As a result, the watch's poker chip motif glows in the dark, giving it a distinctly contemporary feel. Other notable features of the Chronomaster Revival 'Poker Chip' include a [domed sapphire crystal](https://www.trendhunter.com/trends/zenith-defy-zero-g), a micro-blasted titanium construction, and a wear-resistant case. Image Credit: Zenith ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 20% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Luxury Poker-inspired Timepieces:** The trend for luxury timepieces with a poker-inspired design presents an opportunity for luxury watch brands to collaborate with niche watch publications for unique, themed designs. - **Modernized Classic Timepieces:** Modernization of classic watch models offers the potential opportunity for established watch brands to introduce new, contemporary versions of popular models. - **Luxe Design with High Functionality:** The trend for pairing luxurious design with high functionality presents the opportunity for luxury watch brands to create and market sophisticated timepieces with updated features. ### Industries Being Reshaped - **Luxury Watch Brands:** Luxury watch brands can capitalize on these trends to produce unique, high-end timepieces that appeal to their target market. - **Niche Watch Publications:** Niche watch publications have a unique opportunity to collaborate with luxury watch brands to produce exclusive, themed designs for collectors and enthusiasts. - **Retail and E-commerce:** Retailers and e-commerce platforms can leverage these trends to offer a wider variety of luxury timepieces that cater to consumers interested in both functionality and design. ## Related on Trend Hunter - [Colorful Retro Design Chronographs](https://www.trendhunter.com/trends/defy-chronograph-usm.md) - [Limited Reinterpreted Luxe Watches](https://www.trendhunter.com/trends/chronomaster-original-triple-calendar.md) - [Color-Shift Chronographs](https://www.trendhunter.com/trends/defy-extreme-chrom.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md) - [Meteorite Dial Timepieces](https://www.trendhunter.com/trends/zenith-chronomaster-sport-meteorite.md) - [Titanium Anime Chronographs](https://www.trendhunter.com/trends/chronomaster-revival-daisuke-jigen.md) - [Chronograph Ceramic Watches](https://www.trendhunter.com/trends/zenith-pilot.md) - [Luxury Space-Themed Timepieces](https://www.trendhunter.com/trends/space-themed-timepiece.md) - [Minimalist Metallic Timepieces](https://www.trendhunter.com/trends/zenith-defy-skyline-cx-edition.md)