# Candid Medication Campaigns This Campaign Sparks Discussion on Opioids for Chronic Pain Treatment By Laura McQuarrie | Published 2015-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chronic-pain-treatment References: [prnewswire](http://www.prnewswire.com/news-releases/new-campaign-urges-its-time-america-starts-talking-more-openly-about-safe-prescription-opioid-pain-management-300136579.html) & [america-starts-talking](http://america-starts-talking.com/) As an important part of chronic pain treatment, opioids (pain-relieving medications) often bring on life-threatening side effects and emergency situations. In the United States alone, 44 people die each day from prescription opioids and about 80 percent of these deaths are completely unintentional. In order to educate the public on some of the very serious issues that come with opioid use, pharmaceutical company Kaleo teamed up with the [American Academy of Pain Management](https://www.trendhunter.com/trends/consumer-education-campaign), [American Chronic Pain Association](https://www.trendhunter.com/trends/the-american-foundation-for-suicide-prevention), The Pain Community and [U.S. Pain Foundation](https://www.trendhunter.com/trends/public-education-campaign) in order to open a dialogue with a campaign called 'America Starts Talking.' The campaign inspires transparency and an open discussion about safe use so that accidental deaths can be prevented in the future. Through the America Starts Talking site, people can download resources for having a conversation with a healthcare professional, connect with support groups and stay updated with blog posts. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Opioid-free Pain Treatment:** Opportunities exist for developing and promoting alternative pain treatment solutions that are opioid-free. - **Digital Health Communication:** There is potential for further development and expansion of digital platforms for health communication and education. - **Patient Education and Empowerment:** There are opportunities for companies and organizations to focus on educating and empowering patients in managing their pain and treatment options. ### Where This Applies - **Pharmaceutical:** Pharmaceutical companies can explore the development of safe and effective opioid-free pain treatments. - **Healthcare:** Healthcare providers can benefit from using digital platforms to communicate and educate patients on pain management and treatment options. - **Non-profit:** Non-profit organizations can continue to empower and support patients in managing their chronic pain through resources and community engagement. ## Related on Trend Hunter - [Educational Cold Medication Campaigns](https://www.trendhunter.com/trends/mucinex-flip-the-script.md) - [Pharmaceutical Consumer Education Campaigns](https://www.trendhunter.com/trends/consumer-education-campaign.md) - [Opioid-Specific Telehealth Platforms](https://www.trendhunter.com/trends/bicycle-health.md) - [Vibrant Mental Health Campaigns](https://www.trendhunter.com/trends/free-mind-campaign.md) - [Pain Advocacy Passes](https://www.trendhunter.com/trends/pain-pass.md) - [Charitable Arthritis Relief Campaigns](https://www.trendhunter.com/trends/arthritis-awareness-month.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Mobile Harm Reduction Initiatives](https://www.trendhunter.com/trends/mobile-harm-reduction.md) - [Addiction Awareness NFTs](https://www.trendhunter.com/trends/the-jerry-feightner-project.md)