# Ultra-Luxe Advent Calendars CHRONEXT Unveils $2.6 Million Countdown Calendar for Watch Collectors By Niko Pajkovic | Published 2021-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chronext References: [hypebeast](https://hypebeast.com/2021/11/chronext-2021-advent-calendar-info) & [chronext](https://www.chronext.com/) CHRONEXT, a luxury watch marketplace, has launched a new Advent calendar for 2021, expanding on last year's 2020 edition. Made from premium wood material and coated with black piano lacquer, the calendar provides an instant sense of luxury and sophistication. In terms of features, it delivers 24 illuminated doors that conceal a variety of expensive timepieces, which have been curated by the company to appeal to serious collectors. These include a rose gold A. Lange & Söhne Zeitwerk mechanical wristwatch, a limited-edition [Audemars Piguet](https://www.trendhunter.com/trends/royal-oak-perpetual-calendar) Royal Oak Black Panther, and a [Rolex](https://www.trendhunter.com/trends/the-impossible-collection) Cosmograph Daytona Leopard. In addition to these showcase models, the calendar also contains watches from brands such as [Patek Phillipe](https://www.trendhunter.com/trends/avi-co), Audemars Piguet, and more. Priced at $2.6 million, this one-of-a-kind piece was constructed for an elite collector. Image Credit: Chronext ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Luxury Advent Calendars:** More luxury brands could release their own versions of high-end advent calendars, featuring bespoke products that cater to serious collectors. - **Curated Product Showcases:** Other luxury marketplaces and retailers could follow CHRONEXT's lead by offering curated product showcases for high-end collectors, available for a limited time and at a premium price. - **Limited-edition Premium Products:** Luxury brands may start to produce limited-edition versions of their products, with exclusive designs or features, to appeal to high-end collectors seeking unique pieces. ### Where This Applies - **Luxury Goods:** The luxury goods industry could create new revenue streams by offering premium, one-of-a-kind products for serious collectors. - **E-commerce:** E-commerce platforms could expand their offerings to include high-end, limited-edition products, with customized marketing strategies targeting the ultra-rich and collectors. - **Watchmaking:** The watchmaking industry could benefit from creating bespoke timepieces for high-end collectors, offering unique designs or materials that cater to their tastes and preferences. ## Related on Trend Hunter - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Luxury Chocolatier Advent Calendars](https://www.trendhunter.com/trends/2025-vosges-hautchocolat-advent-calendar.md) - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/jewelry-advent-calendars.md) - [Iconic Spy Advent Calendars](https://www.trendhunter.com/trends/james-bond-2024-advent.md) - [Jewelry-Packed Advent Calendars](https://www.trendhunter.com/trends/astrid-miyu-advent-calendars.md) - [Caviar Advent Calendars](https://www.trendhunter.com/trends/12-days-of-caviar.md) - [Luxury Advent Calendars](https://www.trendhunter.com/trends/saint-laurent-rive-droite.md) - [French Beauty Brand Advent Calendars](https://www.trendhunter.com/trends/loccitane-2025-advent-calendar.md) - [Luxury Fragrance Calendars](https://www.trendhunter.com/trends/2025-diptyque-advent.md)