# Ironic Colorful Apparel MADHAPPY Debuted a 'Chromophobic' Collection to Face a Fear of Color By Amy Duong | Published 2018-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chromophobic References: [highsnobiety](https://www.highsnobiety.com/p/madhappy-chromophobic/) & [madhappy.us](https://www.madhappy.us/collections/chromophobic) Los Angeles-based fashion label [MADHAPPY](https://www.trendhunter.com/trends/heart-to-heart) introduced its latest Chromophobic collection as a means of facing its fear of color directly. The label follows its winter offerings with a range of [colorful garments](https://www.trendhunter.com/trends/vowels-1) that are crafted with the concept of irony in mind, and further adorned by the liberal usage of butterfly motifs. The Chromophobic capsule is comprised of a range of hoodies, sweat pants and t-shirts. The [MADHAPPY capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture) boasts a color palette of pink hues and blue tones. Additionally, there are accenting details of the label's branding stitched throughout the hoodies. The sweatpants take on a cropped design to slim down the silhouette. Finally, on all of the new seasonal offerings for Spring/Summer 2018, there is the print of "Local Optimist Group" detailing the garments. Image Credit: [Madhappy](https://www.instagram.com/madhappy.us/) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Colorful Fashion:** Opportunity for other fashion brands to follow MADHAPPY's lead and produce colorful clothing with unique design motifs. - **Irony in Apparel:** Opportunity for fashion labels to incorporate ironic design elements into their clothing for added interest and engagement with consumers. - **Fear-facing Collections:** Opportunity for fashion labels to create collections that tackle and address societal fears or taboos in a unique and creative way. ### Industries Being Reshaped - **Fashion:** Fashion industry players can take inspiration from MADHAPPY's Chromophobic collection to create their own unique takes on colorful, ironic apparel. - **Streetwear:** Streetwear labels can incorporate MADHAPPY's butterfly motifs or ironic design elements into their own lines to produce more engaging clothing for consumers. - **Marketing and Advertising:** Marketing and advertising professionals can look to brands like MADHAPPY as examples of how to successfully address cultural taboos in a way that resonates with consumers and generates interest in a product or service. ## Related on Trend Hunter - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md) - [Collaborative Lifestyle Streetwear](https://www.trendhunter.com/trends/madgappy.md) - [Exclusive Summer-Enthused Collaborations](https://www.trendhunter.com/trends/hysteric-glamour-and-crocs.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)