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# Loose Chrome Eye Shadows
Tarte's New 'Chrome Paint Shadow Pots' are Mostly Made from Pearl

By Riley von Niessen | Published 2017-11-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chrome-paint-shadow-pots
References: [popsugar](https://www.popsugar.com/beauty/Tarte-Chrome-Paint-Shadow-Pigments-44215856) & [global.ulta](http://global.ulta.com/chrome-paint-shadow-pot?productId=xlsImpprod17081383&sku=2518860&irgwc=1&AID=313779&PID=57486&CID=af_313779_57486)

Consumers who are looking for an easy way to add some color to their lids are likely to appreciate the 'Chrome Paint Shadow Pots' that were recently released by [Tarte](https://www.trendhunter.com/trends/tr-fr-and-tarte-cosmetics).

Available in three different metallic shades dubbed 'Park Ave Princess,' 'Fire Dancer,' and 'Pot of Gold,' all consumers have to do is use their fingers to apply the [highly pigmented colors to their lids](https://www.trendhunter.com/trends/beauty-bento). As the formula consists of 80% pure pearl pigments, the shades are able to glide on and blend with ease, but have a dazzling finish to them that's similar to [cream and gloss formulas](https://www.trendhunter.com/trends/cashmere-matte-eyelights). In addition, this unique formula means that a primer isn't necessary either, as the shades are able to last all day on their own.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 31% | Activity: 60% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Pearl Pigments:** The shift towards using pearl pigments in beauty products provides opportunities for new formulations and textures that can create unique finishes.
- **Finger Application:** As consumers move towards easy and fuss-free beauty routines, there is an opportunity for developing products that are optimized for finger application.
- **Long-wear Without Primers:** Developing makeup products with formulations that are long-lasting without the need for primer offers convenient on-the-go solutions for consumers.

### Where This Applies

- **Beauty:** Incorporating pearl pigments into various beauty products, alongside different application techniques can provide innovative solutions that can appeal to a wide range of consumers.
- **Cosmetics:** The use of pearl pigments in cosmetics offers disruptive innovation opportunities such as new product formulations, increased longevity of wear and new textures and finishes.
- **Personal Care:** As consumers' beauty routines continue to evolve towards more simplified and easy-to-use products, there is an opportunity for incorporating new product formulations that offer fuss-free, easy application and long-lasting wear.

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