# Gel-Cream Highlighters Pat McGrath Labs' ChromaLuxe Hi-Light Cream Illuminates the Eyes & Face By Laura McQuarrie | Published 2019-12-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chromaluxe-hilight-cream References: [allure](https://www.allure.com/story/pat-mcgrath-labs-chromaluxe-hi-lite-cream-shop-now) & [patmcgrath](https://www.patmcgrath.com/collections/new/products/chromaluxe-hi-light-cream?variant=30270064033861) [Pat McGrath Labs](https://www.trendhunter.com/trends/the-art-of-beauty) newly introduced its ChromaLuxe Hi-Light Cream as a glittering [gel-cream highlighter](https://www.trendhunter.com/trends/cream-highlighter-sticks) that creates multi-dimensional shine with pearlescent pigments. The product is available in both gold and blue formulas, both of which are said to be easy to apply with the fingers or a brush. Notably, these colors offer consumers an alternative to the many shades that are neutral or bronze-toned. Thanks to its unique formula and texture, the product boasts long-lasting staying power and intensity when applied to the eyes, lips and face. The versatile ChromaLuxe Hi-Light Cream can be used across the [eyelids](https://www.trendhunter.com/trends/solo-shadow-sheen), in the inner corner of the eye, just under the brow bone or even across the high points of the face or the cupid's bow. Image Credit: Pat McGrath Labs ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 17% | Activity: 2% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-dimensional Highlighters:** There is an opportunity for similar gel-cream highlighter products that offer pearlescent pigments for a brighter, more dimensional look. - **Versatile Makeup Products:** Creating makeup products that can be used on multiple areas of the face can streamline routines and offer value to consumers. - **Non-traditional Color Options:** Offering consumers highlighter shades outside of the traditional neutral or bronze tones can provide a unique selling point for brands. ### Industries Being Reshaped - **Cosmetics:** Cosmetic brands can incorporate the trend of pearlescent, gel-cream highlighters in their product line to meet consumer needs for versatile and unique options. - **Beauty Retail:** Beauty retailers can stay competitive by offering multi-dimensional, versatile and non-traditional highlighter choices for consumers. - **Makeup Tools:** Makeup tool companies can partner with cosmetics brands to create brushes and applicators specifically designed for gel-cream highlighter formulas, catering to the evolving makeup needs of consumers. ## Related on Trend Hunter - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md)