# Chameleon Clocks The Chroma Watch Changes Color Every Second By Meghan Young | Published 2010-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chroma-watch References: [yankodesign](http://www.yankodesign.com/2010/01/27/kaleidoscope-for-my-time/) Trend Hunter has featured quite a few color-changing creations of late, and now we can add the [Chroma](https://www.trendhunter.com/trends/defy-extreme-chrom) watch to that impressive roster. Featuring an interesting face, its numerals swiftly change color every second. Designed by Laurinda Spear, the Chroma watch is available in two materials: one with steel mesh, the other with black leather. Aside from its chromatic characteristics, the Chroma watch is classically simple. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Color-changing Accessories:** Opportunity to develop innovative products that change color to match personal style and preferences. - **Dynamic Timepieces:** Opportunity to create watches that display dynamic elements, such as changing colors, patterns, or animations. - **Chromatic Technology:** Opportunity to explore materials and technologies that enable objects to change color in real-time. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunities include creating color-changing accessories like jewelry, bags, and shoes. - **Watchmaking:** Disruptive innovation opportunities include developing watches with dynamic features, such as color-changing dials or straps. - **Material Science:** Disruptive innovation opportunities include researching and developing new materials that can change color on demand. ## Related on Trend Hunter - [Color-Shift Chronographs](https://www.trendhunter.com/trends/defy-extreme-chrom.md) - [Color Shifting Chronographs](https://www.trendhunter.com/trends/5704-iris.md) - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Chromatic Crystalline Timepieces](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch.md) - [Chromatic Quad-Timezone Timepieces](https://www.trendhunter.com/trends/wolbrook-pan4timer.md) - [Dynamic Shadow Wall Clocks](https://www.trendhunter.com/trends/textural-wall-clock.md) - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Collaborative Retrograde Timepieces](https://www.trendhunter.com/trends/the-timechanger.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md)