# Poolside Fashion Campaigns Christy Turlington Lounges in Luxury for Bally S/S '09 By mediterranean | Published 2009-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christy-turlington-oriol-elcacho-bally-2009-ad-campaign-mario-sorrenti References: [homotography.blogspot](http://homotography.blogspot.com/2009/01/oriol-elcacho-gets-wet-with-christy-for.html) & [bally](http://www.bally.com/) Another ad campaign, another supermodel. This time it’s Christy Turlington’s turn as the face of the new [Spring Summer 2009 ad campaign](https://www.trendhunter.com/trends/contemporary-femininity) for Bally. Starring alongside a sizzling hot Oriol Elcacho, Christy was captured by Mario Sorrenti in a [swimming pool theme](https://www.trendhunter.com/trends/tom-daley-and-malibu) that screams summer! We’ve been seeing a lot of [sunny gardens and greenhouses](https://www.trendhunter.com/trends/golden-hour-getaway-collection) as the theme for the spring campaign, so I am glad Bally decided to go all for it and get wet. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Swimwear Campaigns:** Poolside fashion campaigns featuring well-known models like Christy Turlington are becoming increasingly popular, presenting opportunities for brands to showcase their swimwear apparel in exciting and innovative ways. - **Experiential Marketing:** Brands are exploring new and immersive ways to market their products, such as creating campaigns centered around a specific location or experience, like a swimming pool or beach. - **Sustainable Fashion Campaigns:** With the rise of eco-consciousness, sustainable and ethical fashion campaigns set in natural environments like pools and beaches can be a great opportunity for brands to promote their eco-friendly products in a visually appealing way. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage poolside fashion campaigns to stay relevant and showcase new swimwear designs, making a splash in the market and reaching their target audience in a fun way. - **Marketing:** Marketing agencies and firms can capitalize on the trend of experiential marketing and create unique campaigns that offer a distinct experience, setting brands apart from their competition and creating meaningful connections with potential customers. - **Photography and Film:** Photography and film studios can offer their services for poolside fashion campaigns, capturing bold and striking images that evoke a sense of fun and leisure, creating captivating content for brands to use across various platforms. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)