# Rebellious Watercolor Art The Work of Christopher St. Leger Depicts Youthful Fun By Armida Ascano | Published 2010-10-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/christopher-st-leger References: [todayandtomorrow.net](http://www.todayandtomorrow.net/2010/10/06/christopher-st-leger/) & [christopherstleger](http://www.christopherstleger.com/info.html) Christopher St. Leger is an illustrator and designer whose childhood in Indiana helped him make a connection with youth. This connection is what stands out the most in his already [skillfully executed art pieces](https://www.trendhunter.com/trends/pierre-emmanuel-martin). The art of Christopher St. Leger generally depicts young people having wholesome fun in the suburbs. Familiar images of a toilet paper-wrapped home, basketball court and skateboarding crew riddle this artist's portfolio. **Implications** - One of the best ways a company or brand can establish an [emotional connection with consumers](https://www.trendhunter.com/trends/legitimate-you) is by creating advertising that taps into [youthful exuberance and innocence](https://www.trendhunter.com/trends/little-artists-design-contest). By associating a brand with carefree fun, companies tap into a consumer's sentimental feelings of cheerful adolescence. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 60% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Youthful Exuberance:** Creating advertising that taps into youthful exuberance and innocence can establish an emotional connection with consumers. - **Wholesome Fun:** Depicting young people engaging in wholesome fun activities can resonate with consumers. - **Sentimental Nostalgia:** Associating a brand with cheerful adolescence can evoke sentimental feelings and enhance consumer connection. ### Where This Applies - **Advertising:** The advertising industry can leverage youthful exuberance to create impactful campaigns. - **Art and Design:** Artists and designers can explore the theme of wholesome fun to create appealing visuals and products. - **Consumer Goods:** Consumer goods companies can tap into sentimental nostalgia to establish a strong emotional bond with their target market. ## Related on Trend Hunter - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Suburban-Inspired Art Exhibitions](https://www.trendhunter.com/trends/suburbaninspired-art-exhibition.md) - [Artist-Designed Beauty Packaging](https://www.trendhunter.com/trends/youth-to-the-people-1.md) - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md)