# Face Graffiti Lookbooks The Christopher Shannon KIDDA Spring/Summer Collection Is Artful By Jana Pijak | Published 2012-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christopher-shannon-kidda-spring-summer-2012 References: [slamxhype](http://slamxhype.com/fashion/christopher-shannon-kidda-springsummer-2012-my-heart-goes-bang-collection/) & [christophershannon](http://www.christophershannon.co.uk/) The Christopher Shannon KIDDA Spring/Summer 2012 'My heart goes BANG' collection features an artful lookbook that is both youthful and urban. This stunning advertorial spread features a series of in-studio and outdoor portraits that dare to push fashion boundaries. This [eclectic streetwear collection](https://www.trendhunter.com/trends/day-3-capsule-2) showcases a new approach from designer Christopher Shannon who puts emphasis on effortlessly cool casualwear including cotton and fleece menswear garments that are [boldly graphic and art-infused](https://www.trendhunter.com/trends/vitesse). [Printed tees, tanks and sweatshirts](https://www.trendhunter.com/trends/wasted-youth-x-tappei) make up a collection that offers a unisex appeal. From all over prints to face paint, this dynamic lookbook combines dreamlike photography with highly conceptional and edgy styling. The memorable Christopher Shannon KIDDA Spring/Summer 2012 lookbook is anything but conventional focusing on imaginative advertising and daring to be different. Image Credit: Christopher Shannon ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 71% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Art-infused Clothing:** Disruptive innovation opportunity: Explore integrating bold and graphic art designs into clothing for a unique and expressive fashion line. - **Unisex Appeal:** Disruptive innovation opportunity: Develop a clothing line that blurs traditional gender boundaries by creating versatile and inclusive designs. - **Imaginative Advertising:** Disruptive innovation opportunity: Experiment with unconventional and creative advertising strategies that captivate audiences and differentiate from competitors. ### Who This Affects Most - **Streetwear:** Disruptive innovation opportunity: Embrace the growing demand for fashion that blends casual comfort with urban style by creating streetwear brands that push boundaries. - **Fashion Photography:** Disruptive innovation opportunity: Integrate conceptual and dreamlike elements into fashion photography to create visually captivating and memorable campaigns. - **Graphic Design:** Disruptive innovation opportunity: Collaborate with fashion brands to infuse bold and artistic graphic designs into their products, bridging the gap between fashion and graphic design. ## Related on Trend Hunter - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md)