# Garbage Bag Runways The Christopher Shannon AW15 Runway Features Plastic Bags Over Model's Heads By Erin Fox | Published 2015-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christopher-shannon-aw15 References: [dazeddigital](http://www.dazeddigital.com/fashion/article/23132/1/christopher-shannon-aw15-mens) & [christophershannon](http://www.christophershannon.co.uk/) The Christopher Shannon AW15 runway show did not disappoint this year. Held during the London Collections: Men fashion week, LCM for short, the [plastic bag runway](https://www.trendhunter.com/trends/march-packable-tote-bag) made for an [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) frenzy. Models for the Christopher Shannon AW15 were outfitted in rubbish bin liners over their heads as they strutted down the runway. Not your typical garbage bags, the liners came in blue, orange, black and red. Head makeup artist Ismaya Ffrench was the genius behind the rubbish bin heads. This was her second time impressing the men's fashion world, as Ffrench was recently the head makeup artist for the [Lego](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon)-clad faces from Agi & Sam AW15. There is an increasing amount of abstract makeup and makeup substitutes, happening on the men's runways for the AW15 collections. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 78% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Abstract Runway Makeup:** Opportunity to develop innovative and eco-friendly makeup alternatives that can be used on the runway. - **Sustainable Fashion:** Opportunity to create eco-friendly clothing and accessories that use recycled materials, particularly plastic bags. - **Interactive Fashion Shows:** Opportunity to incorporate social media and technology to increase audience engagement during fashion events. ### Sectors Adopting This - **Cosmetics:** Opportunity to develop alternative makeup products made from eco-friendly materials that can be used in abstract runway makeup. - **Fashion:** Opportunity to embrace sustainable fashion and utilize recycled materials in clothing and accessories production. - **Event Management:** Opportunity to integrate social media and technology during fashion events, to increase audience engagement and enhance the fashion experience. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)