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# Playfully Printed Footwear
The Christopher Shannon and Pointer Shoe Collection Offers Hip Designs

By Jaime Neely | Published 2011-09-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/christopher-shannon-and-pointer
References: [hypebeast](http://hypebeast.com/2011/08/christopher-shannon-x-pointer-footwear-collection/) & [christophershannon](http://www.christophershannon.co.uk/)

Designer Christopher Shannon and Pointer recently joined forces to create an attractive line of footwear for men for the upcoming 2011 Fall/Winter season. The collaborative collection offers two differently patterned high-top sneakers, each available in three different colors.

Christopher Shannon and Pointer chose a neutral color palette consisting of navy, gray and black, printed with two all-over white designs. The high cut and neutral tones of the shoes make for a great wardrobe staple. The shoes are both stylish and simple and will complement any casual ensemble this cold-weather season.

**Implications** - Businesses that choose to create products in collaboration with other designers or brands will benefit by appealing to a larger audience. The level of exposure these products will receive will be twice as high, leading to a larger clientele and greater profits.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 60% | Activity: 7% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Collaborative Design:** The trend of collaborating with other designers or brands in creating products can lead to increased exposure and profitability.
- **Printed Footwear:** The trend of incorporating playful prints onto footwear offers unique and attractive options for consumers.
- **Neutral Color Palette:** The trend of using neutral colors in footwear designs provides versatile and easy-to-style options for consumers.

### Who This Affects Most

- **Fashion:** Collaborative design in the fashion industry can open up new avenues for creativity and attract a broader customer base.
- **Footwear:** The incorporation of playful prints and neutral color palettes in footwear designs presents disruptive innovation opportunities in the footwear industry.
- **Design:** The trend of collaborative design offers opportunities for designers to explore new creative partnerships and expand their reach.

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