# Controversial Criminal Couture Christopher Lee Sauve's 'Diamonds are Forever' Tees By Allison Love | Published 2010-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christopher-lee-sauve References: [cocoperez](http://cocoperez.com/2010-08-09-diamonds-are-forever-right-naomi) & [christopherleesauve](http://www.christopherleesauve.com/) Naomi Campbell has landed herself in some hot water with the controversy surrounding blood diamonds in Sierra Leone. The model was supposedly given a massive blood diamond from Liberian ruler Charles Taylor, without her knowing about it. Designer Chrisopher Lee Sauve has jumped on that controversy rather quickly, coming out with a ['Diamonds are Forever' t-shirt](https://www.trendhunter.com/trends/the-scorpion-the-frog) that has Naomi's face printed on it with diamonds in her eyes. The shirt is pretty clever, and a great way to garner attention to the controversy. Good work Christopher Lee Sauve. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Controversial Clothing:** Disruptive innovation opportunity: Designing clothing that sparks conversation and raises awareness about social issues. - **Ethical Fashion:** Disruptive innovation opportunity: Creating sustainable and socially responsible fashion brands that prioritize transparency and ethical sourcing. - **Fashion Activism:** Disruptive innovation opportunity: Using fashion as a platform for activism and promoting positive social change. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporating technology and innovative materials into fashion design and production. - **Jewelry:** Disruptive innovation opportunity: Developing alternatives to traditional diamonds that are ethically sourced and environmentally friendly. - **Media:** Disruptive innovation opportunity: Leveraging media platforms to amplify voices and campaigns that advocate for social justice and raise awareness. ## Related on Trend Hunter - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Conflict-Free Fashion House Diamonds](https://www.trendhunter.com/trends/lv-diamonds-collection.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Bespoke Lab-Grown Diamond Jewelry](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md)