# Entirely Ashen Editorials The L'Officiel Mexico Christopher Ferguson Photoshoot is Colorless By Jordy E | Published 2015-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christopher-ferguson References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/05/dorothea-barth-jorgensen-by-christopher.html) & [lofficielmexico](http://lofficielmexico.com/) The latest L'Officiel Mexico editorial produced by photographer Christopher Ferguson does away with color entirely. In outfits put together by stylist Dianna Lunt, model Dorothea Barth Jorgensen sported a wide selection of pale pieces that speak to the [beauty of simplicity](https://www.trendhunter.com/trends/the-journey) this season. In each one of Ferguson's snapshots, Jorgensen wore pale fabrics in the forms of an off the shoulder gown, a billowing turtleneck dress and a [matching two piece suit](https://www.trendhunter.com/trends/stein) that hung loosely. With frills, fur and a bit of lace, Lunt proved that there is much variety in the ivory category. At the same time, make-up artist Justine Purdue made the case for [pale cosmetic pairings](https://www.trendhunter.com/trends/il-pranzo-campaign) with light eye, cheek and lip shades. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Colorless Editorial Photography:** Opportunities for disruptive innovation in black and white photography, minimalist fashion and pale cosmetics. - **Minimalist Fashion:** Opportunities for disruptive innovation in sustainable fashion, monochromatic design and capsule wardrobes. - **Pale Cosmetics:** Opportunities for disruptive innovation in clean beauty, natural ingredients and subtle color palettes. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the trend of colorless editorials by creating new lines of minimalist clothing and promoting sustainable fashion. - **Photography:** The photography industry can capitalize on the trend of colorless editorials by exploring new techniques and styles for black and white photography. - **Beauty:** The beauty industry can capitalize on the trend of pale cosmetics by creating new lines with natural ingredients and subtle color palettes that focus on clean beauty. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Sculpture Shows](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md)