# Clay-Based Shampoos The New Christophe Robin Seeks to Boost Volume in Hair By Mishal Omar | Published 2017-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christophe-robin References: [sephora](http://www.sephora.com/cleansing-volumizing-paste-with-pure-rassoul-clay-rose-extracts-P419022) Christophe Robin is a hair expert who recently released a uniquely formulated shampoo that people with a variety of hair types and textures can use. The shampoo comes in the form of a paste that is based in clay, and [turns to foam once applied](https://www.trendhunter.com/trends/hair-volumizing-foam) to the hair and rubbed in. The clay-based formula works to absorb oil and impurities from the scalp, and as a result is able to [create volume at the user's roots](https://www.trendhunter.com/trends/finne). The Christophe Robin cleansing paste is also able to [thicken hair without weighing it down](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection), and works to preserve and enhance the hair color of those who often color treat it. This unique volumizing paste is suited for every hair type – from straight to curly and everything in between. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Clay-based Hair Products:** Opportunity for other hairstyling and hair care products to incorporate clay into their formulas for added benefits. - **Multifunctional Hair Care Products:** Opportunity for other hair care products that offer multiple benefits for a convenient and time-saving routine. - **Sustainable Beauty Practices:** Opportunity for the development of clay-based products that use sustainable and eco-friendly production methods and packaging. ### Sectors Adopting This - **Hair Care:** Opportunity for the hair care industry to explore more natural and unique ingredients such as clay and expand their offerings. - **Beauty:** Opportunity for beauty brands to incorporate clay into their product lines for added skincare and haircare benefits. - **Natural Products:** Opportunity for the natural products industry to develop and market clay-based hair and skincare products. ## Related on Trend Hunter - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoos.md) - [Hair-Thickening Dry Shampoos](https://www.trendhunter.com/trends/viviscal-volumizing-dry-shampoo.md) - [Haute Hotel Haircare Products](https://www.trendhunter.com/trends/christophe-robin-hotel-collection.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Chelating Detox Shampoos](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo.md) - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md)