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# Expectant 20s-Inspired Catalogs
The Christophe Lemaire AW12 Collection is Masculine and Minimalist

By Meghan Young | Published 2012-03-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/christophe-lemaire-aw12
References: [fashionising](http://www.fashionising.com/runway/b--christophe-lemaire-aw-12-21086.html) & [christophelemaire](http://www.christophelemaire.com/)

The Christophe Lemaire AW12 womenswear collection may be masculine in a minimalist, Eastern-focused way, but there is still an innate femininity to each piece that speaks to actress Diane Keaton's 'Annie Hall' character. The loose layers complement the designer's [men's line](http://www.trendhunter.com/trends/christophe-lemaire-fall-winter-2012) perfectly, which was shown a month ago. Dark and subtly sullen, the lookbook has an expectant air as though the models are anticipating a grand arrival. They are certainly decked out in their Christophe Lemaire AW12 finest to greet their guest in.

The Christophe Lemaire AW12 collection features [20s-inspired silhouettes](https://www.trendhunter.com/trends/fallwinter-2025) that "offer an alphabet of sartorial terms," as abstractly observed by the designer. By doing so, the line allows women to methodically build a [complete wardrobe from the ground up](https://www.trendhunter.com/trends/heritage-core) with natural, quality pieces.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 59% | Activity: 28% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **20s-inspired Silhouettes:** Opportunity for designers to create minimalist, masculine yet feminine pieces that allow women to build a complete wardrobe.
- **Expectant Air of Anticipation:** Opportunity for marketing campaigns to capitalize on the sense of anticipation in fashion photography and ad design.
- **East-meets-west Style Inspiration:** Opportunity for cross-cultural collaborations in fashion design, combining Eastern-inspired minimalism with Western silhouettes.

### Where This Applies

- **Fashion and Apparel:** Opportunity for designers to create new lines with 20s-inspired minimalist silhouettes that embrace masculine, feminine, and Eastern-inspired styles.
- **Photography and Advertising:** Opportunity for photographers to capture and convey anticipation in fashion shoots or advertisements for fashion designers.
- **Cross-cultural Collaboration:** Opportunity for fashion designers to collaborate across cultures to produce exciting new styles, such as layering Eastern-inspired minimalism onto Western silhouettes.

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