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# Architectural Menswear Editorials
'Techtonics' by Christoph Musiol Highlights Tailored Apparel

By Jana Pijak | Published 2020-10-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/christoph-musiol
References: [theones2watch](https://theones2watch.com/editorial/men/34603/) & [instagram](https://www.instagram.com/christophmusiol/)

The Ones 2 [Watch](https://www.trendhunter.com/trends/black-titanium-band) 'Techtonics' editorial is captured by photographer Christoph Musiol who collaborates with editor Rosie Daly. Starring model Catl Bistram at Kult Models, this image series spotlights tailored menswear and a striking architectural backdrop.

Lensed in black and white, Techtonics is styled by Bodo Ernle at [Nina Klein Artist Management](https://www.trendhunter.com/trends/nina-illusion-cafe) who opts for a wardrobe of retro-inspired trench coats, pleated slacks, tweed suit sets and more. The series highlights menswear looks from both designer and fast fashion labels like [Jack & Jones](https://www.trendhunter.com/trends/jack-henry-deodorant), Schepperheyn and Selected Homme.

The editorial's nostalgic wardrobe is juxtaposed with a stark backdrop of monumental and curvilinear architecture while its black and white imagery helps emphasize a texture-enriched and impeccably tailored wardrobe.

Image Credit: Christoph Musiol

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 70% | Activity: 58% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Architectural Menswear:** Disruptive innovation opportunity: Integrate technology into menswear designs inspired by architectural elements.
- **Tailored Apparel:** Disruptive innovation opportunity: Develop sustainable and customizable tailored clothing options for men.
- **Retro-inspired Fashion:** Disruptive innovation opportunity: Combine retro aesthetics with modern functionality in menswear fashion.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Create menswear collections inspired by architectural shapes and textures.
- **Technology:** Disruptive innovation opportunity: Introduce technological advancements in the production and design process of tailored menswear.
- **Sustainable Fashion:** Disruptive innovation opportunity: Develop sustainable alternatives to traditional menswear production methods using tailored apparel.

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