# On-Demand Tannenbaum Deliveries Uber is Spreading Cheer with a Christmas Tree Delivery Service By Laura McQuarrie | Published 2015-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-tree-delivery References: [prexamples](http://prexamples.com/2015/12/uber-delivering-on-demand-christmas-trees-across-uk-this-weekend/) & [newsroom.uber](http://newsroom.uber.com/london/2015/12/treesuk/) While there's nothing like the smell of a live evergreen tree inside at Christmastime, [Uber](https://www.trendhunter.com/trends/uber-courier-carolers) made it very easy for people in London to acquire one this year. Typically, the process of picking up a live Christmas tree involves carefully strapping the tree to the top of a car. In order to leave more room for shopping, eating and enjoying with friends and family, Uber partnered with Pines and [Needles](https://www.trendhunter.com/trends/red-packets) to offer [on-demand Christmas tree deliveries](https://www.trendhunter.com/trends/sameday-holiday-deliveries) across the UK. In order to take advantage of this service, Uber users only needed to set a location and select "TREES" on the mobile app. In-app, people were charged a £10 for the convenient holiday delivery service, which certainly seems worth using. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **On-demand Delivery:** The trend of on-demand delivery services provides opportunities for businesses to offer convenient and efficient solutions for customers. - **Collaborative Partnerships:** The trend of collaborative partnerships between companies like Uber and Pines and Needles opens up possibilities for creating unique and innovative services to meet customer needs. - **Convenience and Time-saving:** The trend of convenience and time-saving services, such as on-demand tree deliveries, presents opportunities for businesses to cater to customers' desire for efficiency and simplicity. ### Where This Applies - **Ride-hailing:** The ride-hailing industry can explore partnerships with holiday product suppliers to offer additional services like on-demand tree deliveries, enhancing the overall customer experience. - **Retail:** Retailers can tap into the trend of on-demand delivery services to provide customers with convenient options for acquiring holiday products, like offering on-demand tree deliveries alongside other items. - **Logistics and Delivery:** The logistics and delivery industry can innovate by capitalizing on the demand for on-demand services, developing specialized solutions for delivering large or unique items, such as live Christmas trees. ## Related on Trend Hunter - [On-Demand Festive Deliveries](https://www.trendhunter.com/trends/uber-holiday-hub.md) - [App-Powered Christmas Tree Deliveries](https://www.trendhunter.com/trends/fresh-christmas-tree-delivery.md) - [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md) - [Festive Rideshare Booths](https://www.trendhunter.com/trends/naughty-or-nice-booth.md) - [Pop-Up Holiday Decor](https://www.trendhunter.com/trends/one-minute-christmas-trees.md) - [Farm-Sourced Christmas Trees](https://www.trendhunter.com/trends/fraser-fir-christmas-tree.md) - [Speedy Seasonal Retailer Deliveries](https://www.trendhunter.com/trends/boots-ondemand-deliveries.md) - [Festive Cannabis Delivery Services](https://www.trendhunter.com/trends/santa-claus-deliveries.md) - [Holiday Grocery Delivery Hotlines](https://www.trendhunter.com/trends/getir-christmas-emergency-hotline.md)