# Wrapping Paper-Patterned Suits Dobell Launched Christmas Suits That Look Like Gift Wrap By zoe thomas | Published 2015-12-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-suits References: [boredpanda](http://www.boredpanda.com/company-turns-wrapping-paper-into-christmas-suits/) & [dobell](http://www.dobell.co.uk/mens/highlights/christmas-partywear/novelty-collection/) If you've ever wanted to look like you've been gift-wrapped, without actually being gift-wrapped, it's your lucky day -- a British suit company has launched a menswear collection that trumps the [ugly Christmas sweater craze](https://www.trendhunter.com/trends/pg-tips-christmas-jumper) with festive Christmas suits. Essentially what Dobell has done is taken a bunch of [festive holiday wrapping designs](https://www.trendhunter.com/trends/clash-royale) and transformed them into pretty dashing two-piece suits, [waistcoats and bow ties](https://www.trendhunter.com/trends/aw24-suiting-collection). The effect is eye-catching. With Christmas kitsch all the rage right now thanks to a nostalgia for those horrible sweaters we were all forced to wear in the 80s and 90s, these suits are apparently flying off the shelves. If you've got the confidence to pull this off, why not flaunt your tailored gift wrap look at your next holiday party or embarrass all your family by turning up in a wrapping paper suit on Christmas Day? ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Festive Fashion:** The trend of wearing festive-themed clothing items like suits provides opportunities for brands to create unique and eye-catching designs. - **Nostalgia Fashion:** The nostalgia for 80s and 90s fashion, including ugly Christmas sweaters, has opened up a market for unconventional holiday-themed apparel. - **Personalized Party Attire:** The demand for personalized and attention-grabbing outfits for special occasions, such as holiday parties, presents an opportunity for companies to offer customized designs like gift wrap-patterned suits. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can explore the potential of designing and producing festive-themed clothing items, such as suits, to cater to the demand for unique and attention-grabbing outfits. - **E-commerce and Retail:** E-commerce and retail companies can capitalize on the trend of holiday-themed clothing by offering a wide range of options and promoting them as must-have items for special occasions. - **Event Planning and Entertainment:** Event planners and entertainment companies can incorporate the trend of festive fashion into their event themes and offer unique experiences to party-goers with unconventional dress codes. ## Related on Trend Hunter - [Branded Holiday Gifting Suites](https://www.trendhunter.com/trends/holiday-gifting-suite.md) - [Soda-Scented Gift Wrap](https://www.trendhunter.com/trends/scented-gift-wrap.md) - [Festively Flavored Wrapping Paper](https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper.md) - [Water Brand Wrapping Paper](https://www.trendhunter.com/trends/liquid-death-wrapping-paper.md) - [Timeless Holiday Apparel Collections](https://www.trendhunter.com/trends/holiday-apparel-collection.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [Secret Gift-Wrapping Suites](https://www.trendhunter.com/trends/wrapping-rooms.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md)