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# Unconventional Christmas Sneakers
The Asics Gel-Lytes are Christmas-Themed, But Not Red and Green

By Charlotte Joyce Kidd | Published 2015-10-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-sneaker
References: [hypebeast](http://hypebeast.com/2015/10/asics-gel-lyte-christmas-pack) & [endclothing](http://www.endclothing.com/blog/asics-gel-christmas-pack-launching-14th-november/)

The [Asics](https://www.trendhunter.com/trends/gelkayano-121) Gel-Lyte Christmas sneakers celebrate the most wonderful time of the year, but you won't find any snowflakes or Santas on them.

The Christmas colorways come in two patterns. The first is modeled on the [Gel-Lyte III](https://www.trendhunter.com/trends/gel-lyte-iii-og-1) silhouette and features a 'Bad Santa' theme. It has a sleek nubuck upper, colored in vibrant red and charcoal black with gray accents. It may be reminiscent of Santa Claus, but only once he's come down a particularly tricky chimney. The second Asics Christmas sneaker has a Gel-Lyte V silhouette and has a turquoise and gray color scheme. It also has a nubuck upper for some polish and shine.

The unconventional Christmas sneakers don't display the normal red, white and green of the holiday season, but they're a creative take on Christmas that sneakerheads will love.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 45% | Activity: 52% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Unconventional Christmas Sneakers:** Asics' Christmas-themed sneakers are a creative take on the holiday season design.
- **Nubuck Uppers on Sneakers:** Using nubuck materials on sneakers is a trending feature to add uniqueness and shine.
- **Non-traditional Themed Shoes:** Creating shoes with themes that are non-traditional for the season/holidays is an emerging trend.

### Sectors Adopting This

- **Footwear Industry:** The footwear industry can capitalize on using innovative materials and designs for times like the holiday season.
- **Fashion Industry:** The fashion industry can benefit from creating more unique and unconventional holiday-themed designs and accessories.
- **Streetwear Industry:** The streetwear industry can take advantage of creating themed products for seasonal events, such as the holiday season, to further increase their appeal to the target audience.

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