# Pop-Up Ski Lounges This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience By Laura McQuarrie | Published 2015-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-pop-up References: [eventmagazine](http://www.eventmagazine.co.uk/asda-takes-road-apres-ski-lodge-experience/brands/article/1375824) & [asda](http://www.asda.com/) In order to showcase its holiday line in a fun and festive way, this year supermarket chain [Asda](https://www.trendhunter.com/trends/asda-and-wicked) created a [unique Christmas pop-up](https://www.trendhunter.com/trends/shortbread-village-popup). The pop-up space is styled like a ski lodge, which transports people into a [cozy cabin inside snowy mountains](https://www.trendhunter.com/trends/loews-hotels-co). Inside The Lodge, people are met by brand representatives wearing sweaters from Asda's George retail line. Additionally, there are many snacks to be had, including festive dishes like maple smoked salmonn with beetroot and radish bites, as wel as a red velvet yule log from the brand's Extra Special assortment. In order to encourage people to share their #BecauseItsChristmas experience online, visitors to The Lodge have the chance to dress up in a fun set of winter props and can receive a free photo print when the holiday hashtag is used. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 56% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Experiences:** Creating themed pop-up spaces that transport people into unique and immersive environments. - **Brand Activation:** Using interactive pop-ups to engage and connect with consumers on a deeper level. - **Digital Experiences:** Incorporating technology into pop-up spaces to encourage social media interaction and sharing. ### Where This Applies - **Retail:** Retailers can utilize pop-up spaces to showcase products and create memorable brand experiences. - **Hospitality:** Hotels and resorts can create pop-up lounges or themed spaces to attract guests and provide unique experiences. - **Marketing and Advertising:** Agencies can leverage pop-up experiences to help brands launch new products, engage with consumers, and drive social media exposure. ## Related on Trend Hunter - [Sensory Supermarket Pop-Ups](https://www.trendhunter.com/trends/a-very-aldi-holiday.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Pop-Up Luggage Retail Activations](https://www.trendhunter.com/trends/antler-retail-popup.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md)