# Tearjerking Christmas Videos WestJet's 'Christmas Miracle' Brought Snow to the Dominican Republic By Rahul Kalvapalle | Published 2014-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-miracle References: [theglobeandmail](http://www.theglobeandmail.com/report-on-business/industry-news/marketing/westjet-releases-another-christmas-tearjerker/article21843168/) & [youtube](http://www.youtube.com/watch?v=p-BKX3G0BpQ) Last year, [WestJet](https://www.trendhunter.com/trends/westjet-and-north-star-air) put together a heartwarming video that featured passengers being surprised at the baggage carousel with presents; this year's Christmas Miracle video takes things to the next level by capturing a [surprise Christmas party](https://www.trendhunter.com/trends/festive-inflight-experiences) thrown on a beach in Nuevo Renacar in the Dominican Republic. WestJet has a special relationship with Nuevo Renacar, where it has built 23 homes in the last two years as part of various charitable efforts. It was only appropriate that the company brought a Christmas Miracle to the Puerto Plata community. The party was complete with a Christmas tree, heaps of fake snow and of course Santa Claus -- dressed in WestJet blue instead of the traditional red. The video is the latest example of the proliferation of [emotional marketing and storytelling](https://www.trendhunter.com/trends/john-lewis-2025). In addition to having a genuine positive impact on communities, this kind of emotional messaging serves to forge a strong connection between brands and their target consumers in ways that rational product-pushing doesn't. In order to assuage skeptics, WestJet even released a "Why we did it" video that addresses how and why the video was put together. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 31% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Emotional Marketing:** Brands can harness emotional messaging to create a strong connection with their target consumers. - **Community Impact:** Companies can make a genuine positive impact on communities through charitable efforts and surprise events. - **Storytelling:** The proliferation of storytelling in marketing allows brands to engage their audience on a deeper level. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can create surprise experiences for guests to foster emotional connections and positive brand associations. - **Non-profit Organizations:** Non-profit organizations can use emotional marketing and community impact to raise awareness and attract support for their causes. - **Retail:** Retailers can utilize storytelling to create immersive brand experiences that resonate with consumers and differentiate themselves in a crowded marketplace. ## Related on Trend Hunter - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md)