# Vegan Mince Pies Asda Launched Christmas Mince Pies Approved by the Vegan Society By Laura McQuarrie | Published 2018-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-mince-pie References: [independent](http://www.independent.co.uk/life-style/christmas/food-drink/vegan-mince-pies-asda-supermaket-first-uk-christmas-launch-a8090581.html) & [groceries.asda](https://groceries.asda.com/product/tarts-pies-bakewells/asda-6-mince-pies/80067677) For the holiday season, [Asda](https://www.trendhunter.com/trends/porkless-pies) launched a pack of vegan-friendly Christmas mince pies that proudly include a stamp of approval from the [Vegan Society](https://www.trendhunter.com/trends/krispy-kreme-7). As such, Asda has set itself apart as the first UK supermarket to sell a plant-based alternative to the classic holiday staple. The 'ASDA 6 Mince Pies' feature a filling of mincemeat made with candied citrus peels and raisins—without the inclusion of meat. Over the last year in particular, many consumers have challenged themselves to make the switch to a completely plant-based diet. Although there are now plenty of vegan-friendly prepackaged meals and products for everyday life, adhering to a new diet over the holidays can be a challenge for anyone—seasonal products like these vegan mince pies from Asda not only help consumers to keep traditions alive, but inspire them to share healthier options with friends and family. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Holiday Foods:** Opportunity for companies to create more plant-based alternatives to traditional holiday foods. - **Vegan-friendly Products:** Growing demand for vegan options presents an opportunity for businesses to expand their product lines. - **Healthier Holiday Treats:** Opportunity for companies to develop healthier versions of traditional holiday treats without compromising taste. ### Where This Applies - **Food and Beverage:** Food companies can explore plant-based alternatives and create vegan-friendly options. - **Retail:** Retailers can cater to the growing demand for vegan-friendly products during the holiday season. - **Health and Wellness:** Opportunity for health and wellness brands to promote healthier holiday treats and capitalize on the plant-based trend. ## Related on Trend Hunter - [Vegan-Inclusive Festive Sweets](https://www.trendhunter.com/trends/vegan-festive-sweets.md) - [Meatless Steak Pies](https://www.trendhunter.com/trends/steak-pie.md) - [Festive Protein Balls](https://www.trendhunter.com/trends/protein-ball-co-1.md) - [Comforting Plant-Based Pork Pies](https://www.trendhunter.com/trends/porkless-pies.md) - [Seasonal Free-From Pies](https://www.trendhunter.com/trends/southern-roots-vegan-bakery.md) - [Pet-Friendly Mince Pies](https://www.trendhunter.com/trends/dog-mince-pies.md) - [Holiday-Themed Mince Pies](https://www.trendhunter.com/trends/mr-kipling-mince-pie-range.md) - [Plant-Powered Cheese Boards](https://www.trendhunter.com/trends/vegan-cheese-board.md) - [Meatless Turkey Alternatives](https://www.trendhunter.com/trends/omv-vegan-no-turkey.md)