# Branded Christmas Manicures Costa Designed Festive Manicures to Match Its Colorful Seasonal Cups By Laura McQuarrie | Published 2018-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-manicure References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Wake_up_and_smell_the_manicure_Costa_launches_Christmas_themed_beauty_initiative/149860) & [costa](https://www.costa.co.uk/) As well as being able to enjoy [colorful seasonal coffee cups](https://www.trendhunter.com/trends/grinchthemed-cups) from coffeehouse chain Costa this year, customers will also be able to get a matching Christmas manicure exclusively through Nail’d It beauty salons in London. The "[Costa Christmas Nails](https://www.trendhunter.com/trends/costa-coffee-festive-menu)" feature [festive designs](https://www.trendhunter.com/trends/sally-hansen-once-upon-a-holiday-collection) created by the brand include bold colors, shimmering textures and seasonal motifs like reindeers, snowmen and gingerbread cookies to match the festive takeaway coffee cup designs. Naturally, the coffee cups and nail art pair perfectly with one another, creating a great opportunity for a photo to be shared on social media. For this limited-time festive promotion, Costa found itself inspired by the inventive nail art shared by its own fans on social media and conducted research to find "that 82% of women will get a manicure for a special occasion." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Nail Art:** Companies can tap into the demand for festive-themed nail art by collaborating with nail salons or creating their own seasonal designs to boost engagement and brand awareness on social media. - **Brand Partnerships with Beauty Salons:** Partnering with beauty salons to offer unique branded experiences, such as matching manicures and coffee cups, can increase consumer excitement and create a memorable association with the brand. - **Social Media-inspired Campaigns:** Drawing inspiration from user-generated content on social media, brands can create engaging campaigns that encourage user participation and generate buzz around their products or services. ### Sectors Adopting This - **Coffee Shop Chains:** Coffee shop chains can collaborate with beauty salons to offer festive-themed promotions, such as matching coffee cups and manicures, to increase foot traffic and customer engagement during the holiday season. - **Beauty Salons:** Beauty salons can partner with brands to offer unique seasonal experiences, such as festive-themed manicures and branded drinkware, to attract new customers and generate buzz on social media. - **Consumer Goods:** Consumer goods companies can create themed products and collaborate with beauty salons to offer complementary branded experiences, such as matching manicures and product packaging, to increase consumer engagement and boost sales during the festive season. ## Related on Trend Hunter - [Coffee-Inspired Press-Ons](https://www.trendhunter.com/trends/chillhouse-x-keurig.md) - [Tradition-Inspired Holiday Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-festive-menu.md) - [Supermarket-Inspired Nail Art Designs](https://www.trendhunter.com/trends/festival-inspired-nail-art.md) - [Stylish Iridescent Coffee Carriers](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise.md) - [QSR-Inspired Nail Kits](https://www.trendhunter.com/trends/mcdonalds-collection.md) - [Christmasy Coffee Capsule Collections](https://www.trendhunter.com/trends/nespresso-magic-in-the-making.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [Seasonal Vegan-Friendly Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-christmas-menu.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md)