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# Festively Illuminated Gins
Raisthorpe Distillery Christmas Light-Up Gins Come in Three Flavors

By Michael Hemsworth | Published 2021-11-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-lightup-gins
References: [foodbev](https://www.foodbev.com/news/raisthorpe-unveils-limited-edition-christmas-light-up-gin/) & [raisthorpemanor](https://www.raisthorpemanor.com)

![Festively Illuminated Gins](https://cdn.trendhunterstatic.com/thumbs/464/christmas-lightup-gins.jpeg)

The Raisthorpe Distillery Christmas light-up gins are being launched by the brand in the UK to provide consumers with a way to enhance their holiday traditions. The gin comes in three flavors including Pear & Peppercorn, Apricot & Coconut and Bramble & Saffron, which are each infused with edible gold leaf inside and paired with a light-up base. These features help to make the gins an eye-catching addition to the home and will act as something of a [holiday decoration](https://www.trendhunter.com/trends/holiday-cocktail-experience) in itself.

The Raisthorpe Distillery Christmas light-up gins feature an ABV of 40% and is being made available in 700ml bottles at a price point of £29.99 each. The gin is made using a range of botanicals along with water from the Gypsey Spring’s underwater streams.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 34% | Activity: 38% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Holiday-themed Alcoholic Beverages:** Opportunity for distilleries and beverage companies to create festive and visually appealing drinks for the holiday season.
- **Edible Gold Leaf Infused Products:** Opportunity for food and beverage companies to incorporate edible gold leaf into their products to increase their perceived value.
- **Light-up Product Packaging:** Opportunity for companies to incorporate light-up packaging into their products to enhance visual appeal and create a unique and memorable experience for consumers.

### Sectors Adopting This

- **Distillery:** Distilleries can explore the use of edible gold leaf and unique packaging to create limited edition holiday-themed products.
- **Beverage:** Beverage companies can create holiday-themed drinks with unique flavor profiles and visually appealing packaging to stand out during the holiday season.
- **Packaging:** Packaging companies can innovate with light-up packaging designs and technologies to offer unique solutions for their clients.

## Related on Trend Hunter

- [Gin-Filled Christmas Baubles](https://www.trendhunter.com/trends/gin-liqueur-baubles.md)
- [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md)
- [Festive Gin Recipes](https://www.trendhunter.com/trends/ramsbury-gin.md)
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- [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md)
- [Luxury Private Label Spirits](https://www.trendhunter.com/trends/christmas-drinks-range-2023.md)
- [Holiday-Themed Bottled Cocktails](https://www.trendhunter.com/trends/premium-seasonal-cocktails.md)
- [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md)
