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# Holiday Smooching Campaigns
Saatchi & Saatchi's Christmas Kiss Card Offers Sustainable Greet

By Katherinev123 | Published 2009-12-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-kiss-card
References: [digitalbuzzblog](http://www.digitalbuzzblog.com/saatchi-saatchi-christmas-kiss-cards/) & [saatchi](http://www.saatchi.com/kiss)

Creative communications company Saatchi & Saatchi World Wide have launched an eco-friendly, carbon neutral Christmas card. The ‘Christmas Kiss’ card is completely virtual and therefore completely paper-free.

In line with Saatchi & Saatchi’s True Blue sustainability efforts, the Christmas Kiss card eliminates the need for a physical greeting card by allowing you to choose a person anywhere in the world and deliver to them a video greeting which is mapped out on Google maps. Oddly enough, you’re not the one who gets to do the kissing; instead, you choose from a list of Saatchi & Saatchi’s ‘trained kissers.’

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 39% | Activity: 33% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Greeting Cards:** The rise of virtual greeting cards presents opportunities for businesses to engage with customers in a sustainable and paper-free way.
- **Sustainable Communication:** The demand for eco-friendly and carbon-neutral communication solutions creates opportunities for companies to develop innovative and environmentally-conscious campaigns.
- **Interactive Video Greetings:** The use of interactive video greetings allows for personalized and engaging communication experiences, opening up possibilities for businesses to connect with their audience on a deeper level.

### Sectors Adopting This

- **Digital Greeting Card Industry:** The digital greeting card industry can capitalize on the growing trend of virtual greeting cards and offer innovative platforms and customization options.
- **Sustainability Consulting Industry:** The sustainability consulting industry can provide expertise and guidance to businesses looking to implement eco-friendly communication strategies.
- **Video Marketing Industry:** The video marketing industry can leverage the demand for interactive video greetings by offering creative solutions and engaging storytelling techniques.

## Related on Trend Hunter

- [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md)
- [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md)
- [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md)
- [Fued-Inspired Christmas Cards](https://www.trendhunter.com/trends/moonpig.md)
- [Festive Digital Musician Greetings](https://www.trendhunter.com/trends/creatacard-greetings.md)
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- [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md)
- [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md)
- [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md)
