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# Christmas Sweets Packaging
The Packaging for Maynards Christmas Jellies Are Quite Festive

By Rebecca Byers | Published 2015-06-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-jellies
References: [behance.net](https://www.behance.net/gallery/12127753/Maynards-Christmas-Jellies-Sweet-Packaging)

The packaging for these Christmas jellies by [Maynards](https://www.trendhunter.com/trends/maynards-bassetts-classic-fruit-mix) are a perfectly festive stocking stuffer for people of all ages. Created by Leeds-based Myles Talbot, the [festive packaging](https://www.trendhunter.com/trends/hancocks-christmas-range) channels some of the season's most loved personalities, like Santa Claus, a cheerful elf and a snowman.

While Maynards is known for its creative and animated packaging, this festive variety does an especially good job of infusing the product with just about as much Christmas spirit as possible. Limited editions, the unique package stands upside, with a lid on the base, making it a possible decoration as well.

The character-based Christmas jellies packaging is coupled with a series of [holiday-themed jelly shapes](https://www.trendhunter.com/trends/haribo-holiday-collection) like a Christmas tree, gingerbread man, snowman, reindeer and a star.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 72% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Festive Packaging Trends:** The trend of creating festive and creative packaging designs for seasonal products opens up opportunities for innovative designs and themes.
- **Holiday Limited Edition Lines Trend:** Limited edition holiday-themed product lines are becoming more and more popular, creating opportunities for introducing unique and attractive packaging designs.
- **Character-based Packaging Designs Trend:** The trend of character-based packaging designs for products opens up opportunities for creating unique and playful packaging aesthetics.

### Industries Being Reshaped

- **Confectionery Industry:** Creative and festive packaging designs for seasonal products can help confectionery companies differentiate themselves from competitors and attract more customers.
- **Packaging Industry:** The trend of creating unique and attractive packaging designs for limited edition holiday-themed product lines presents an opportunity for growth in the packaging industry.
- **Seasonal Gifts Industry:** Incorporating unique and playful character-based packaging designs for seasonal gift products can help these companies stand out and appeal to a wider audience.

## Related on Trend Hunter

- [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md)
- [Christmas Confectionery Products](https://www.trendhunter.com/trends/bebeto-sweet-shop.md)
- [Holiday Sour Candies](https://www.trendhunter.com/trends/holiday-sour-candies.md)
- [Holiday-Themed Cheesecake Branding](https://www.trendhunter.com/trends/english-cheesecake-company.md)
- [Shopping-Friendly Candy Cane Packaging](https://www.trendhunter.com/trends/candy-cane-bucket.md)
- [Stackable Seasonable Gummy Candies](https://www.trendhunter.com/trends/amos-4d-gummy-series.md)
- [Handcrafted Candy Gift Products](https://www.trendhunter.com/trends/stockleys-gift-products.md)
- [Decorative Caramel-Filled Trees](https://www.trendhunter.com/trends/holiday-caramel-tree.md)
- [Artisan-Inspired Christmas Cookies](https://www.trendhunter.com/trends/prepackaged-christmas-cookies.md)
