# Mid-Summer Christmas Campaigns Burger King is Preparing to End 2020 Early with Christmas in July By Laura McQuarrie | Published 2020-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-in-july References: [famouscampaigns](https://www.famouscampaigns.com/2020/07/why-burger-king-usa-have-launched-a-christmas-campaign-in-july/?utm_source=feedly&utm_medium=rss&utm_campaign=why-burger-king-usa-have-launched-a-christmas-campaign-in-july) Christmas in July celebrations are not uncommon but this year people are already thinking about the end of the year as 2020 has been particularly challenging. [Burger King](https://www.trendhunter.com/trends/hijacking-christmas) is preparing to say goodbye to 2020 with a mid-summer restaurant makeover, complete with artificial snow, decorated trees and plenty of twinkling lights. As the end of the year is a time when people look forward to a sense of togetherness and hope for a fresh new start, Burger King created a way for people to experience a momentary escape from the troubles of 2020. Unlike Christmas in July campaigns in years past, this one features people wearing masks, offering a reminder of the new normal. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 10% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Early Christmas Celebrations:** Burger King's mid-summer Christmas campaign reflects the growing trend of celebrating Christmas earlier in order to bring hope and togetherness during challenging times. - **Restaurant Makeovers:** The mid-summer restaurant makeover trend presents opportunities for businesses to create unique experiences and draw in customers through festive decorations and immersive environments. - **Embracing the New Normal:** Including face masks in the Christmas campaign demonstrates a trend of acknowledging and normalizing the current circumstances, creating opportunities for brands to connect with customers on a more relatable level. ### Who This Affects Most - **Fast Food:** Fast food chains can leverage the early Christmas celebrations trend to drive traffic and sales by offering themed promotions and experiences during typically slower summer months. - **Hospitality:** Hotels and restaurants can take advantage of the restaurant makeover trend by offering themed Christmas packages and experiences to attract customers looking for a unique and festive escape. - **Retail:** Retailers can reflect the trend of early Christmas celebrations by starting their holiday marketing and sales campaigns earlier, providing customers with a sense of hope and an opportunity to shop for the holidays ahead of time. ## Related on Trend Hunter - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Nostalgic QSR Advent Calendars](https://www.trendhunter.com/trends/2025-bk-advent-calendar.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md) - [Christmas-Inspired Summer Campaigns](https://www.trendhunter.com/trends/christmas-in-july1.md) - [Lucky Year-End Burgers](https://www.trendhunter.com/trends/2425-top.md) - [Festive QSR Costume Promotions](https://www.trendhunter.com/trends/white-castle-promotion.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Festive Free Burger Promotions](https://www.trendhunter.com/trends/holiday-burger-blitz.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)