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# Festive Sneaker Collabs
Adidas' Christmas in Hollis Run-D.M.C Sneakers Are Just Festive Enough

By Laura McQuarrie | Published 2013-12-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-in-hollis-run-dmc
References: [gizmodo](http://gizmodo.com/adidas-and-run-d-m-c-made-a-pair-of-christmas-in-holli-1489102474) & [adidas](http://www.adidas.com/us/product/mens-originals-superstar-80s-shoes/CR352?cid=G98610&SSAID=314743)

The Christmas in Hollis Run-D.M.C Adidas sneakers take inspiration from the hit song. From a distance, the [plain black sneakers](https://www.trendhunter.com/trends/nike-5) don't scream Christmas, but there's enough detailing that shows off its holiday spirit.

On the tongues of the sneakers reads 'Christmas in Hollis' above a piece of artwork by Keith Haring showing 'Mother Holding Baby.' Despite being heavily abstracted, one can piece together out who these figures are meant to represent during Christmas. The insides of the shoes have bright red insides printed with 'RUN DMC.'

A pair of Adidas' Christmas in Hollis Run-D.M.C sneakers go for about $140 on its website and include a pair of black laces. If you're into wearing something festive this time of year, but not willing to go as far as [wearing an ugly Christmas sweater](https://www.trendhunter.com/trends/xt4k), these shoes offer style and a quiet way to show off your holiday spirit.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 51% | Activity: 49% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Festive Sneaker Collaborations:** Opportunity for brands to collaborate with artists or musicians to create limited-edition sneakers with holiday-themed designs.
- **Holiday-themed Sneaker Collections:** Brands can create special collections of sneakers inspired by iconic Christmas imagery and symbols, appealing to consumers looking for unique holiday-themed footwear.
- **Discreet Holiday Spirit:** Demand for subtle and minimalist holiday-themed sneakers that allow individuals to express their holiday spirit in a more understated way.

### Where This Applies

- **Fashion and Apparel:** Opportunity for fashion brands to capitalize on the popularity of holiday-themed sneakers by releasing their own festive collections and collaborations.
- **Music and Entertainment:** Music artists and entertainers can collaborate with sneaker brands to design limited-edition sneakers inspired by their holiday songs or album artwork.
- **E-commerce and Retail:** Online retailers can promote and sell holiday-themed sneakers as a unique and trendy gift option during the holiday season.

## Related on Trend Hunter

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