# Accessible Christmas Food Magazines M&S and RNIB Created an Inclusive Magazine for the Holidays By Laura McQuarrie | Published 2023-11-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-food-magazine References: [designtaxi](https://designtaxi.com/news/425547/Marks-Spencer-Creates-First-Christmas-Magazine-For-Visually-Impaired-Shoppers/) & [christmasfood.marksandspencer](https://christmasfood.marksandspencer.com/)  M&S and [RNIB](https://www.trendhunter.com/trends/coca-cola-1), the [Royal National Institute of Blind People](https://www.trendhunter.com/trends/aunt-bessies-packaging), teamed up to create the first accessible Christmas Food magazine for [Marks & Spencer](https://www.trendhunter.com/trends/target-holiday-products) and it offers an inclusive design that supports people with visual impairments. There are different variations of the Christmas Food magazine available, including a paperback braille edition and an audio version that can be listened to online. Every picture in the magazine is accompanied by a detailed description so that people can appreciate the content regardless of their ability to see. Those who are interested in obtaining a hard copy of the braille version can request one of the 200 copies available online. This collaboration between Marks & Spencer and RNIB follows the creation of others like the first accessible edition of British Vogue magazine. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 65% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Design:** The collaboration between Marks & Spencer and RNIB showcases the trend towards inclusive design for people with disabilities. - **Accessible Publications:** The creation of the accessible Christmas Food magazine by M&S and RNIB reflects the trend of making publications more accessible for people with visual impairments. - **Multisensory Experiences:** The audio version of the Christmas Food magazine demonstrates the trend of providing multisensory experiences for users with different abilities. ### Where This Applies - **Retail:** Marks & Spencer's collaboration with RNIB in creating an inclusive Christmas Food magazine highlights the potential for accessibility-focused innovations within the retail industry. - **Publishing:** The development of the braille and audio versions of the Christmas Food magazine by M&S and RNIB showcases how the publishing industry can embrace accessibility to reach a wider audience. - **Assistive Technology:** The collaboration between Marks & Spencer and RNIB in creating accessible magazines demonstrates the potential for assistive technology innovations that enhance accessibility for people with disabilities. ## Related on Trend Hunter - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md) - [Accessible Christmas Initiatives](https://www.trendhunter.com/trends/santa-reads-braille.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Braille Chocolate Boxes](https://www.trendhunter.com/trends/holiday-braille-box.md) - [Braille-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/braille-box.md) - [Visual Impairment Support Packaging](https://www.trendhunter.com/trends/aunt-bessies-packaging.md) - [Braille Advent Calendars](https://www.trendhunter.com/trends/braille-advent-calendar.md) - [Assistive Shopping Apps](https://www.trendhunter.com/trends/assistive-shopping-app.md) - [Accessible Candy Branding](https://www.trendhunter.com/trends/accessible-qr-codes.md)