# Seasonal Surplus Produce Boxes Earth & Wheat Christmas Feast Rescued Box is Charitable By Michael Hemsworth | Published 2023-12-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-feast-rescued-box References: [grocerytrader](https://grocerytrader.co.uk/sprout-of-this-world-earth-wheat-introduces-christmas-feast-rescued-box-with-donation-pledge-to-food-charities/) & [earthandwheat](https://www.earthandwheat.com)  The [Earth & Wheat](https://www.trendhunter.com/trends/pet-day-essentials) Christmas Feast Rescued Box is a new offering from the UK-based subscription service brand that will provide consumers with a way to create [Christmas meals](https://www.trendhunter.com/trends/christmas-dinner-deal) with wonky produce. The seasonal subscription box includes a range of fruits, vegetables and baked goods that would've otherwise been discarded due to odd shape or size, or simply because of oversupply. The 6.5-kilogram box is priced at £18.99 and will also see the brand donating four meals through [FareShare](https://www.trendhunter.com/trends/reverse-supermarket) for every one purchased. Founder James Eid spoke on the Earth & Wheat Christmas Feast Rescued Box saying, "We’re delighted to be launching our Earth & Wheat Christmas Feast Rescued Box and we believe it is the perfect way to spread holiday cheer while making a positive impact for the environment. The box will include a range of festive goodies and for every box ordered we pledge to make four charity donations via FareShare to help those who are in most need of help this Christmas.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 3% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Sustainable Food Consumption:** The Earth & Wheat Christmas Feast Rescued Box reflects a growing trend of promoting sustainable food consumption by reducing food waste. - **Subscription Services for Surplus Produce:** The offering of the Earth & Wheat Christmas Feast Rescued Box showcases the emerging trend of subscription services providing surplus produce to consumers. - **Charitable Initiatives in Food Industry:** The inclusion of meal donations in the Earth & Wheat Christmas Feast Rescued Box highlights a trend of charitable initiatives being integrated into the food industry. ### Industries Being Reshaped - **Food Subscription Services:** The Earth & Wheat Christmas Feast Rescued Box contributes to the thriving industry of food subscription services by catering to the demand for sustainable and socially responsible options. - **Sustainable Agriculture:** The Earth & Wheat Christmas Feast Rescued Box aligns with the sustainable agriculture industry by utilizing and reducing food waste through the rescue of surplus produce. - **Charity and Food Donations:** The Earth & Wheat Christmas Feast Rescued Box taps into the industry of charity and food donations by supporting FareShare and helping those in need during the holiday season. ## Related on Trend Hunter - [Giftable Meal Boxes](https://www.trendhunter.com/trends/give-deliciously-collection.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Charitable Christmas Crackers](https://www.trendhunter.com/trends/crackers-cracking-hunger.md) - [Charity Christmas Foods](https://www.trendhunter.com/trends/christmas-food-to-go.md) - [Social Good Gift Boxes](https://www.trendhunter.com/trends/grace-farms-foods-and-greyston-bakery.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Festive Plant-Powered Meal Kits](https://www.trendhunter.com/trends/plant-based-christmas-menu.md) - [Two-Person Festive Frozen Meals](https://www.trendhunter.com/trends/inspired-cuisine-festive-munch-box.md) - [Sustainable Seasonal Chocolate Treats](https://www.trendhunter.com/trends/playin-choc-christmas-toychoc-boxes.md)