# Festively Meat-Free Soup Products Heinz Christmas Dinner Big Soup is Arriving in a Vegan Option By Michael Hemsworth | Published 2022-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-dinner-big-soup References: [foodbev](https://www.foodbev.com/news/heinz-unveils-vegan-version-of-christmas-dinner-big-soup/) & [heinz](https://www.heinz.com/)  The [Heinz Christmas Dinner](https://www.trendhunter.com/trends/meal-in-a-can) [Big](https://www.trendhunter.com/trends/guests-on-earth-x-ds-durga) Soup is being launched in the UK in a new vegan variant to provide consumers with a meat-free way to enjoy the festive flavor. The soup boasts plant-based ingredients such as vegan sausage along with stuffing balls and vegetables to make it a true all-in-one way to enjoy the flavors of the season. The soup is being launched at Asda where shoppers can pick it up for £2 per can, but only for a limited time. Marketing Manager at [Heinz Soups](https://www.trendhunter.com/trends/cream-of-tomato-soup) Bahar Kiransa spoke on the new vegan-friendly Heinz Christmas Dinner Big Soup saying, "We’ve been hard at work all year perfecting our recipes for both the meat and vegan versions. We are particularly proud to be introducing the vegan version this year, as everyone deserves to be able to try the delicious flavours of our much-loved Heinz Christmas Dinner Soup.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 20% | Activity: 44% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Meat-free Festive Products:** Creating festive-themed meat-free food products, such as soups, can cater to the growing demand for plant-based alternatives during the holiday season. - **Vegan Soup Options:** Offering vegan options for popular soup flavors can expand the customer base and meet the needs of those who follow a vegan lifestyle. - **All-in-one Meal Products:** Combining multiple food items into one product, such as soups with stuffing balls and vegetables, can offer customers a convenient and satisfying meal option. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore creating more meat-free and vegan options for festive-themed products to cater to the growing demand for plant-based alternatives. - **Retail:** Retailers can offer more vegan options for popular food items, including soups, to expand their customer base and meet the needs of those who follow a vegan lifestyle. - **Packaged Food:** Packaged food companies can create all-in-one meal products, such as soups with stuffing balls and vegetables, to offer customers a convenient and satisfying meal option that they can heat up easily on-the-go. ## Related on Trend Hunter - [Canned Christmas Dinners](https://www.trendhunter.com/trends/meal-in-a-can.md) - [Creamy Plant-Powered Soups](https://www.trendhunter.com/trends/cream-of-tomato-soup.md) - [Hearty Plant-Based Soup Products](https://www.trendhunter.com/trends/spiced-chickpea-big-soup.md) - [Festive Vegan-Friendly Food Products](https://www.trendhunter.com/trends/tesco-vegan-christmas-range.md) - [Flavorful Festive Food Products](https://www.trendhunter.com/trends/premier-foods-limitededition-products.md) - [Vegan Christmas Ranges](https://www.trendhunter.com/trends/vegan-christmas-range.md) - [Bean-Based Nuggets](https://www.trendhunter.com/trends/meatless-nugget.md) - [Meat-Free Christmas Roasts](https://www.trendhunter.com/trends/this-chestnut-mushroom-caramelised-onion-nut-roast.md) - [Hearty Vegan Winter Soups](https://www.trendhunter.com/trends/vegan-winter-soup.md)