# Festive Cake-Flavored Popcorn Dylan's Christmas Crunch Popcorn is the Ultimate Holiday Snack Food By Katherine Pendrill | Published 2018-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-crunch References: [delish](https://www.delish.com/food-news/a25458391/target-christmas-crunch-birthday-cake-popcorn/) If you're looking for an alternative to chocolate and peppermint this holiday season, look no further than Dylan's Christmas Crunch popcorn. Not only does the snack come in an adorably [festive tin](https://www.trendhunter.com/trends/seasonal-assortment), but it's also downright addictive. Created as part of a collaboration between Dylan's Candy Bar and Target, Dylan's Christmas Crunch popcorn is an indulgent holiday treat fit for sharing. Despite the name, the snack consists of [birthday cake-flavored popcorn](https://www.trendhunter.com/trends/smartfood-chocolate-caramel) studded with colorful bits of funfetti. To give it a more festive twist, the snack is packaged in a bright red holiday tin with a teal bow painted on the outside. For those with a sweet tooth, the collaboration between Dylan's Candy Bar and Target also includes Holiday Mistletoe Kissmas Gummies, Holiday Hangry Fix Candy, [Candy Cane Crunch chocolate bars](https://www.trendhunter.com/trends/chocolatecoated-popcorn), and Super Size Lollipops. Image Credit: *Target.* ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alternative Holiday Snacks:** Capitalizing on the trend of consumers seeking alternative holiday snacks to chocolate and peppermint. - **Collaborative Treats:** Catering to the demand for collaboration between popular brands to create unique and indulgent treats. - **Festive Packaging:** Taking advantage of the trend for festive and eye-catching packaging to enhance the holiday experience. ### Where This Applies - **Snack Foods:** There is an opportunity for snack food companies to create unique and innovative holiday-themed snacks that cater to consumer preferences. - **Confectionery:** Confectionery companies can explore collaborations with popular brands to create limited-edition holiday treats that appeal to consumers. - **Packaging Design:** Companies specializing in packaging design can help brands create visually appealing and festive packaging that grabs attention on store shelves. ## Related on Trend Hunter - [Festive Popcorn Flavors](https://www.trendhunter.com/trends/holiday-popcorn.md) - [Festive Candied Popcorn Treats](https://www.trendhunter.com/trends/cookie-pop-and-candy-pop.md) - [Seasonal Peppermint Crunch Popcorns](https://www.trendhunter.com/trends/peppermint-crunch-popcorn.md) - [Pre-Seasoned Holiday Popcorn](https://www.trendhunter.com/trends/flavor-wrapped-popcorn.md) - [Chocolatey Popcorn Kits](https://www.trendhunter.com/trends/popcorn-kitchen-popcorn-kit-chocolate-treasure.md) - [Festive Popcorn Boxes](https://www.trendhunter.com/trends/opopops-2022-holiday-collection.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Bakery-Approved Popcorn Snacks](https://www.trendhunter.com/trends/big-sur-bakery-caramel-corn.md) - [Candy-Packed Popcorn Snacks](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch.md)