# Expressive Christmas Crackers These Fun and Festive Holiday Crackers Boast Lively Faces By Laura McQuarrie | Published 2017-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-crackers References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/goods-services-branding-holiday-crackers.html) & [gsbranding](http://gsbranding.com/) For the holiday season, the Goods & Services Branding agency in Toronto makes it a tradition to design a [festive gift for its clients](https://www.trendhunter.com/trends/the-food-group) such as Christmas crackers. While Christmas crackers are a staple at many dinner tables around Christmastime, it has become expected for them to be made in traditional red and green designs. In order to offer more fun and festivity to its clients, Goods & Services launched a series of "giving holiday creatures," each of which tells a story that's unique. For instance, the agency describes that "Namahage is a New Year’s ogre who storms into Japanese families’ homes and can only be placated by tasty treats." To enhance the experience of opening these quirky Christmas crackers, Goods & Services also launched an [online game starring the characters](https://www.trendhunter.com/trends/bolthouse-fresh). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 34% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Christmas Crackers:** Personalize the design of Christmas crackers to offer a unique and customized experience for customers. - **Multicultural Christmas Crackers:** Introduce Christmas crackers with designs and stories inspired by different cultures, providing a diverse and inclusive holiday experience. - **Interactive Christmas Crackers:** Incorporate interactive elements, such as online games, into the design of Christmas crackers to create an engaging and entertaining experience for recipients. ### Who This Affects Most - **Event Planning:** Event planning companies can capitalize on the trend of personalized Christmas crackers by offering customized holiday party experiences. - **Retail:** Retailers can tap into the trend of multicultural Christmas crackers by stocking a range of designs that cater to different cultural backgrounds. - **Gaming:** Gaming companies can partner with Christmas cracker manufacturers to create interactive online games that complement the holiday experience. ## Related on Trend Hunter - [Spring-Inspired Party Crackers](https://www.trendhunter.com/trends/floral-meadow-crackers.md) - [Kitchenware Christmas Crackers](https://www.trendhunter.com/trends/fortnums-1707-crackers.md) - [Seasonal Entertaining Crackers](https://www.trendhunter.com/trends/pladis-christmas-crackers.md) - [Festive Cocktail Crackers](https://www.trendhunter.com/trends/cocktail-crackers.md) - [Canned Christmas Cocktail Packs](https://www.trendhunter.com/trends/spritzmas-crackers.md) - [Wine-Filled Holiday Crackers](https://www.trendhunter.com/trends/wine-tasting-cracker.md) - [Charitable Christmas Crackers](https://www.trendhunter.com/trends/crackers-cracking-hunger.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md)