# Festive Scented Taxi Cabs Molton Brown's 'Christmas Carriages' Offer Induglent Rides By Rebecca Byers | Published 2015-12-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-carriages References: [eventmagazine](http://www.eventmagazine.co.uk/molton-brown-unveils-scented-christmas-carriages/brands/article/1371010) & [inlondonmagazine](http://www.inlondonmagazine.com/beauty/2015/11/10/molton-browns-christmas-carriages) Throughout the month of December, bath and body brand Molton Brown launched a five-car fleet of 'Christmas Carriages,' scented taxi cars across the greater London area. The five taxi cabs were beautifully decorated on the outside and were filled with [enticing scents](https://www.trendhunter.com/trends/lola-mullenlowe) from the brand's Vintage 2015 with Elderflower collection. Part of the brand's larger #MBGiftofLove campaign, each consumer who took a ride in one of the 'Christmas Carriages' received a sample of the collection's [bath and shower gel sets](https://www.trendhunter.com/trends/book-a-bath-sticky-dates), while they also had the chance to enter a VIP £250 shopping spree at the [Molton Brown London](https://www.trendhunter.com/trends/molton-brown-christmas-advent-calendar) flagship store. The whimsical stunt is a clever way for a brand to engage consumers during the holiday season by adding an unexpected enjoyable moment they will remember. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Scented Taxi Cabs:** Incorporating unique scents into transportation experiences can enhance customer engagement and create memorable moments. - **Branded Stunts:** Creating whimsical and unexpected experiences can help brands engage consumers and generate buzz. - **Holiday Campaigns:** Launching special campaigns during the holiday season can increase brand visibility and attract new customers. ### Where This Applies - **Transportation:** The transportation industry can explore innovative ways to enhance the customer experience, such as incorporating unique scents into vehicles. - **Marketing:** Brands can leverage branded stunts as a marketing strategy to create memorable experiences and generate buzz. - **Retail:** Retailers can benefit from launching holiday campaigns to increase sales and attract new customers. ## Related on Trend Hunter - [Aromatic Cosmetic Advent Calendars](https://www.trendhunter.com/trends/molton-brown-christmas-advent-calendar.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Multi-Sensory Fragrance Experiences](https://www.trendhunter.com/trends/scent-sanctuary.md) - [Whimsical Candle Christmas Campaigns](https://www.trendhunter.com/trends/make-it-more-magical-campaign.md) - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Elegant Holiday Fragrance Gifts](https://www.trendhunter.com/trends/fragrance-gifting-collection.md) - [Luxury Festive Fragrance Products](https://www.trendhunter.com/trends/arran-sense-of-scotland.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Immersive NYC Candle Experiences](https://www.trendhunter.com/trends/candle-day-deal.md)