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# Rebellious Holiday Cards
The Monster Children Christmas Card Range Highlights Surf Culture

By M | Published 2015-12-07 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-card
References: [hypebeast](http://hypebeast.com/2015/12/monster-childrens-christmas-cards) & [shop-usa.monsterchildren](http://shop-usa.monsterchildren.com/collections/mc-xmas-packs/products/mc-xmas-cards)

Talented artist Jamie Browne's line of Christmas cards dubbed Monster Children creatively merge surfing and skate culture with the iconic winter holiday. The cards feature a sombre and minimal aesthetic that offers a black humor approach to getting into the holiday spirit.

Often times Christmas cards embody the joyous elements of the occasion, but the Monster Children set opts for a divergent and rebellious attitude by drawing inspiration from [surf and skate culture](https://www.trendhunter.com/trends/zero-skateboards). The cover art features black and white ink illustrations of sunny beaches with a [rotting skeletal santa](https://www.trendhunter.com/trends/cushelle), defiant personified waves and skateboards with a pine tree running through it. The well-wishes are also play on words keeping in theme with sayings such as "warm wishes" and "good tide-ings."

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 20% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Surf Culture:** Opportunity to incorporate surfing and skate culture into traditional holiday themes.
- **Minimal Aesthetic:** The trend of using sombre and minimal aesthetics in holiday cards provides a fresh and alternative approach to the traditional holiday spirit.
- **Black Humor:** There is a growing demand for holiday cards that offer a black humor approach, allowing for unconventional and edgy messages.

### Where This Applies

- **Art and Design:** The art and design industry can explore new ways to merge traditional holiday themes with unconventional subcultures like surfing and skateboarding.
- **Paper and Printing:** There is an opportunity for the paper and printing industry to create unique and alternative holiday card designs that cater to individuals who embrace the minimalist aesthetic and black humor.
- **Gift and Stationery:** The gift and stationery industry can tap into the demand for unconventional holiday cards and create a range that caters to the rebel consumers who seek an alternative approach to the holiday spirit.

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